We prepared a couple of questions that might help you in writing your review. Please feel free to ignore our questions and simply add what you would like to say.

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We certainly all agree that if you have a business, you would want to have a website. As I wrote in an earlier post, for me your website is and stays your real estate.

The social media is great when it comes to help you promote your business to a wider public. And there are still a lot of services that you can use for free that will be beneficial to you. 

However more and more business now goes to paid avertising and this can become very expensive and time consuming as well. Think about it, you are still the one who needs to generate the content and that takes time and resources. 

I have heard from clients how exhausting it can be running your business and driving your advertising. A lot of clients have been utilising paid advertising and did not have much success with it or the advertising costs would eat up any profits that were made by advertising.

I am a strong advocate of keeping your business close to your chest, meaning running your blog on your website and then feed it out to the media, having your own mailing list (and not abuse it), creating content on your website that is interesting to a possible client. Your clients would like to hear how you experience your business, who you are in relation to it and if they can trust you. 

So think about what you like about your business, create within that parameter and do it first and foremost on your website then feed out to the social media and most of all, trust the organic growing of your business. You like it and so will your clients as they come in to find you.

If you would like to have help in clarifying what could work for your particular business, please book an appointment for an consultation. A small investment of AU$90 per hour will help you streamline your internet adventure and lets you enjoy your business more!

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The post How to utilise the internet and social media for your business appeared first on World Wide Webstein - Web Design / Development Services.

We all agree that a certain exposure to social media is necessary in order to promote your website, services and products. 

However, I don’t know how much you are aware of the fact that for example Facebook calls now every sentence, every image, and video its own by the sheer fact that you are publishing it on Facebook. You just silently agreed.

More and more we are finding that search engines and social media control how we interact, advertise, think, live and breathe. “Artifical Intelligence” precisely delivers cut-out personal advertising right into our faces.

Your personal website is YOUR REAL ESTATE hence you have the control over what you publish, who owns it and how you interact with your clients. As I said before, build your own mailing list apart from all the social media ones and most of all, deliver the best service you can. People do remember this, they relax by knowing that they are in good hands.

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Testimonials are the most overlooked conversion tools in online marketing.

Your visitor to your website is looking at what you are offering and they might not be quite sure whether they want to purchase your goods or service.

At that moment a voice comes in but it is not the usual marketing voice that says: You should buy now. No matter how good you are that marketing voice is never completely trustworthy.

But this voice that comes in is different. It is from someone that is just like your visitor. Someone who has been where your visitor is right now. The voice is saying: I know how you feel and where you are right now. I was in your position. I chose to sign up or purchase and the result was great.

This is the voice to the testimonial, another costumer speaking to your currently still doubtful prospect. Isn’t that incredible powerful. Testimonials are perfect for overcoming objections.

In addition to that testimonials also provide social proof.

So, testimonials boost conversions

This means they will boost sales, but they will also boost sign-ups if you put them on an opt-in form or landing page.

So yes, you should use the power of testimonials to boost your conversions, any conversions.

A lot of websites do not have them …

In fact a quarter of websites do not utilise testimonials on their website. Why is that:

1. You have to asked for them.
2. They are delivered aqwardly, as an image, as a text or with images that are too big or too much on that and you tend to stick in in a folder with a view to get to them later.
3. Or if you are wanting a landing page right now and you have to hunt for testimonials, it takes time.
4. So in a way they are very inconvenient to get together

How to help your visitor to leave a testimonial that works for you too?

There’s nothing salesy about asking people what they thought.

The critical points to include in your message are:
1) that they’re helping other people (because it really does make us feel safer when we see testimonials),
2) that this will be quick and painless, and
3) an estimate of how long it will take (the shorter the better)

Question #1:  “What was your biggest fear / worry / concern before hiring us/me?  Did it come true, and if not, what happened instead?”

But finding out what people were afraid of, and showing potential clients (in past clients’ words) that they need not worry is one of the most powerful persuasion tools you have at your disposal. You can even become specific and address one particular concern.  

Question #2:  What, specifically, was your favorite part of _____, and why?”

Concrete, tangible examples sell.  Vague and intangible words do not such as “we had a lot of fun” …. instead of “They motiavated us to bring out the best in ourselves”

Pulling out concrete examples to make your prospective clients’ eyes shine.

Question #3:  “If you were to recommend us to your best friend, what would you say?”

Your testimonials should sound human and not like corporate speak and official. Give them permission to speak as if they sit across the table of a friend and tell him about what they experienced.

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Social Media? Your website is your real estate!

Much can be said about using social media for advertising your business. However, please keep in mind that all of the social networks, you never ever own anything. If one network goes down, all of your efforts & online presence are lost.

We like to build solid from the ground and we have seen it over and over: Your website is your real estate, it always belongs to you and you are in the driver seat of it. We keep saying the next best thing after your website is your mailing list. Still true, even in this time of social networks. A person signing up to your newsletter is in your database not somebody elses.

From here you are venturing out into the social media. Trick to it is, to keep content on your website and then share it to the Social Media, so everytime somebody clicks on it, they are coming back to your website, your very own real estate. Make it inviting and exchange details (newsletter).

Know your customer – know your social media

   If you are thinking about engaging the social network platforms to promote your business, take a little time to think about your perfect customer first. This will actually determine which platform(s) you want to engage for your advertising.

List your 10 most perfect customers and see what they have in common, what social media they might use and where there interest lies. Then you will see which platform is for you.

It is almost impossible to do quality advertising over too many platforms. It is time consuming, not just for creating content but more so for responding to possible clients on the different networks. So choose your platforms wisely.

The chart underneath will help you choosing the right platform for your business. Know your audience. Remember, it is not the quantity but the quality that still counts. Do one platform well than few poorly. Create content not ads – the rules are 80% content and 20% calls to action. One great post a week will suffice. Post visual branded content. Write the article in your website and then share it to your social media, so people come back to your website.

The 6 most used social media network platforms in Australia

Facebook – World’s most popular social media

Used more by: Woman

Geographic: Living in suburban areas

Benefits:

• Exposure to potential customers
• Reach a targeted audience
• Facebook insights
• Increase website traffic and leads

Instagram – Mobile photo and video sharing network

Used more by: Woman

Geographic:  Living in urban areas

Benefits: 

• Visual marketing
• No edge ranking
• Appears in all followers feed
• Showcases your business personality

Tumblr – Microblogging social media network 

Used more by: Women and Men

Benefits: 

• Fully customisable profiles & domain names
• Could be used as a standalone website or blog
• Engagement almost as high as in Facebook time wise
• Content indexed by Google

LinkedIn – Business / professional social media

Used more by: Men

Geographic: Living in urban areas

Benefits: 

• Build a professional network
• Search for a professional in your area
• Increase exposure of brand / products / services
• Credibility
• Attract new business

Twitter – 140 character messaging

Used more by: Men

Geographic: Living in urban areas

Benefits: 

• Generating traffic to your website
• Following trends in your industry
• Promote your content – blog, video, etc
• Direct access to your industry authority figures
• Excellent and fast instant feedback & customer service

Pinterest – People pins photos into collections called boards

Used more by: Women

Geographic: Living in rural areas

Benefits: 

• Indexed and analysed by Google
• Increased CTR when product pinned with a price
• Superior sales conversion to Facebook or Twitter
• Verified company page
• Rich pins (enhance your pin through app)

Other social media platforms worth considering 

YouTube – Video sharing network – second biggest search engine with 4 billion videos viewed daily

• Save bandwidth of your website
• Faster website performance
• Demonstrate your products, services etc
• Build email list (embed sign up in videos)
• Build a content library
• The content never dies
• Indexed by Google

Google My Business – Engage with customers through Google for free

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps and collect reviews helping your search visibility on Google.

• Indexed by Google, enhances your website ranking
• Business information, website, contact, direction, business hours
• Post relevant content 
• Formatted posts
• Services, Products and Events

Signup and verify your business

How to setup social media business pages

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Social media are tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.

They are taking advantage of interpersonal relationships that are formed between users to broadcast user generated content. Businesses are tapping into this relatively inexpensive and widely accessible electronic tools.

In most cases it makes business sense to integrate some of these social media tools to various extend. Information that is published can go viral in a short period of time and helps to establish and maintain a connection with existing customers and interested parties.

“Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships”. Read more about which social media is of the most benefit to your business.

Ways to integrate social media on your website

Social share and follow buttons

An important tool on your website is the Share / Bookmarking facility. Visitors to your website can share your content with ease and very quick. Changes are that the content of your website will be shared more often. This functionality is implemented in every website or landing page at no cost.

Facebook Like Box

When you integrate such as the Facebook Like Box, you’re providing your visitors the opportunity to trust you more. This feature shows your visitors that you’re a credible source, their friends also like your Facebook page, and that you’re a legitimate product or brand. On top of that, you’ll also be able to increase your Facebook likes with this social media integration.

If you already have a Facebook Business Page, I will implement this widget on your new website free of charge.

For more information about a Facebook Business Page click here.

Social Based Comment Systems

Social based comment systems like Facebook comments are robust tools for making the experience of commenting on content and having conversations with other commenters more engaging and credible through social verification and amplification on an e-commerce site. Often found on the blog of an e-commerce store, these socially fueled comment systems require commenters to synch one of their social accounts to the tool so there is an genuine profile linked to your identity as a commenter. This helps reduce the presence of spammers, but more importantly makes the whole process of commenting more social by sharing engaging thoughts and conversations from the comments right to a user’s favorite social channel.

Social Logins

Do you know that a lot of users prefer to log in to a site with social login, as opposed to providing an email address and creating a new account. Improve your website visitors’ experience with social login, and increase your website registration conversions and retention.

When you provide visitors the opportunity to sign up or log in via their social media profiles you’re shortening the registration process, which tends to lead to an increase in the conversion rate for user registrations.

Social Video 

Social videos are videos that are created and shared on social networks such as YouTube.com or Vimeo.com. The added bonus of social videos for marketers is that they provide an easy social media integration for your website.

With so many social media platforms including video in the mix, it would be a missed opportunity to not include your social videos on your website too. For example, videos could be used to showcase quick how-to videos. Not only are these videos great, but they also make how-to blog posts more engaging.

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All the content can easily be shared to all social medias like Facebook, Twitter, LinkedIn and more …

Visit the website

Read the owners testimonial

The post Guundie Kuchling appeared first on World Wide Webstein - Web Design / Development Services.

Website revamped in March 2016 to accomodate the growth of the business and provide a fully responsive platform.

The post Live Life You appeared first on World Wide Webstein - Web Design / Development Services.

Its objectives include:

• to conduct a festival of social, cultural and business events to showcase modern Germany, to avoid and transform stereotype images of Germany;
• to increase awareness of Germany in the Western Australian community, and the historical, cultural and business ties between Western Australia and Germany;
• to promote opportunities for investment and trade between Western Australia and Germany;
• to present a truly multi-cultural West Australian festival with a German touch of and for the Western Australian community – not an ethnic festival.

The concept that has been developed facilitates these goals by stimulating interest on many fronts – be they music, social events or industry and commerce.

Visit the website

Read the owners testimonial

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The standard Content Management System (your website) comes with lots of functionalities and is extendable with components, modules and plugins that you specifically need for your business.

These extensions can serve you and grow with you in the years to come. There is almost no limit to what you can achieve. Even if you start with a simple website, the platform is built to grow with your needs. At this point there are 6000 and more extensions available for your website.

No wonder some of the big ones in the industry are using this platform.

Extensions help you to interact with your visitors even more. The list is by far not covering what could be done. So, if you are looking for a specific solution, speak to us, we are sure we find the right solution for you.

• Online shopping with credit card payment facilities
• Electronic delivery of digital goods
• Event management, registration, calendars & user registration
• Appointment Booking systems
• Powerful newsletter systems with newsletter template to match your website
• Social interaction through Facebook business pages, Google plus pages and Twitter and other social media
• Classifieds
• Forums
• Blogs
• and lots more … the possibilities are endless …

Discuss your ideas with us

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