In Unison is a spectacular festival combining commerce and culture in Perth. It offers opportunities for business and culture never before experienced in one single festival in Western Australia.
Its objectives include:
- to conduct a festival of social, cultural and business events to showcase modern Germany, to avoid and transform stereotype images of Germany;
- to increase awareness of Germany in the Western Australian community, and the historical, cultural and business ties between Western Australia and Germany;
- to promote opportunities for investment and trade between Western Australia and Germany;
- to present a truly multi-cultural West Australian festival with a German touch of and for the Western Australian community – not an ethnic festival.
The concept that has been developed facilitates these goals by stimulating interest on many fronts – be they music, social events or industry and commerce.