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What would you type into Google’s search engine to find products, services or content on your website?

Just google it has become a common term in our language. What kind of keywords or keyphrases would you type into a search engine?

Think about it, most likely a lot of other people would use the same terms to look for services, products or content on the internet. So just go ahead and search for things you are offering through your website.

Do you come up in on the first page of the search results or are you in the following pages or do you not show up at all? Here is where the fun starts and here is where you can start improving your Search Engine Results Page short SERP (see Wikipedia for more details) and get a lot more organic search traffic.

Here are some methods that might help you to determine what keywords and keyphrases to use on your webpage.

1. Spy on your competitors keywords

With a little detective work by spying on the competition you are able to redirect more traffic to your website. This is called competitive auditing and is a common practice in SEO. Do you know the top keywords your top three competitors are ranking for right now? It might be worth to invest some time to find out.

Finding out exactly which keywords are sending them the most business, then creating content that’s more attractive than theirs will certainly redirect some traffic over to you.

 

Helpful tools to spy on your competitors keywords

Do you know who your competitors are?

1. UberSuggest is a great tool to determine how your competitors use keywords to achieve their ranking. Just enter your competitors website and let UberSuggest give you the results.
2. Semrush is another service that you can use to spy on competitors website keywords. Click on Domain Analytics -> Organic Research and enter the domain, subdomain or URL, choose your specific country and get your insights. Please note: In the free version you are only able to get results for the domain not its subdomains or links.

Both of these services have some basic feature that you can use free of charge.

 

2. Find keywords that can deliver great results

The most used keywords are the ones you will have the most competition with. It might not be the smartest decision to try and beat your competitors by using them.

Google looks for content that people are searching for but is not so available on the internet. This is your opportunity to get great exposure for your website. Find keywords or phrases with less competition but still generates a decent amount of traffic!

 

Here is how you can find these keywords and keyphrases

1. Keyword Surfer – an extension to Google Chrome shows local search volume estimates for countries. Simply install this extension on Google Chrome browser or Opera browser, watch their introductionary video and you are a step ahead in the game.
2. The tool that is often used is Google’s Keyword Planner tool. It is quite powerful and you can use it to create Google ads campaigns.
3. What about a very simple concept? Use the Google search engine and type your keywords in there. See what Google lists for you and you discover who your competition is. Right at the bottom you will find some of Google suggestions of other similar or related keywords or keyphrases that could be of interest to you to promote.

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Lately in my business it is all about getting better media exposure, getting a better rank on Google etc. You know that I still am an advocate of stimulating the organic growth of a business which does not mean we can not engage free and clever services that are just waiting to be utilised.

One of these are the Google Reviews. The more reviews you have, the better a user that found you googling has an understanding on what he can expect from your services.
 

So how do you get one and then use it

What we are doing is, we are creating a link that we give our client that conveniently leads them to the review page. In order to be able to create such a link, you need to have a Google Business account.

Create or check your Google Business account

Next, once the Google Business account is setup (most of you have one already), create a link that you can send to your clients or have it setup in your mail signature and / or on your website. Please make sure that you use the “Create a link using the PlaceID Lookup Tool” on the link provided underneath as it works much better.

Create a link for customers to write reviews

And here you are …

Thank you for your time to read this newsletter and while I have your attention, may I ask you to leave me a review in my Google Business (you need to be logged into Google)? Check it out how it could also work for you by clicking on the button below.

Leave a review for World Wide Webstein – THANK YOU

Let me know if you enjoy this little tips and tricks and I will continue to share little useful snippets with you.

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We certainly all agree that if you have a business, you would want to have a website. As I wrote in an earlier post, for me your website is and stays your real estate.

The social media is great when it comes to help you promote your business to a wider public. And there are still a lot of services that you can use for free that will be beneficial to you. 

However more and more business now goes to paid avertising and this can become very expensive and time consuming as well. Think about it, you are still the one who needs to generate the content and that takes time and resources. 

I have heard from clients how exhausting it can be running your business and driving your advertising. A lot of clients have been utilising paid advertising and did not have much success with it or the advertising costs would eat up any profits that were made by advertising.

I am a strong advocate of keeping your business close to your chest, meaning running your blog on your website and then feed it out to the media, having your own mailing list (and not abuse it), creating content on your website that is interesting to a possible client. Your clients would like to hear how you experience your business, who you are in relation to it and if they can trust you. 

So think about what you like about your business, create within that parameter and do it first and foremost on your website then feed out to the social media and most of all, trust the organic growing of your business. You like it and so will your clients as they come in to find you.

If you would like to have help in clarifying what could work for your particular business, please book an appointment for an consultation. A small investment of AU$90 per hour will help you streamline your internet adventure and lets you enjoy your business more!

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We all agree that a certain exposure to social media is necessary in order to promote your website, services and products. 

However, I don’t know how much you are aware of the fact that for example Facebook calls now every sentence, every image, and video its own by the sheer fact that you are publishing it on Facebook. You just silently agreed.

More and more we are finding that search engines and social media control how we interact, advertise, think, live and breathe. “Artifical Intelligence” precisely delivers cut-out personal advertising right into our faces.

Your personal website is YOUR REAL ESTATE hence you have the control over what you publish, who owns it and how you interact with your clients. As I said before, build your own mailing list apart from all the social media ones and most of all, deliver the best service you can. People do remember this, they relax by knowing that they are in good hands.

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Here is a list of high-profile platforms to local directories that allow you to list your website for free (at the time of writing). These websites cover a range of audiences.

You submit your website’s URL, as well as additional information about your business or organization. These sites, in turn, incorporate your info to their data banks, ensuring that your link is there when users are searching your content categories.

In addition to direct display of your content, adding your links to these directories improves your site’s Search Engine Optimization, gradually improving your website’s ranking on search results.

One tip: It might look overwhelming to you to list your website in all of these directories and it surely takes some time to do this. Why not list your website in one or two (our clients are already listed in “Google My Business” and then see how your SEO improves.

Please note that some of these directories are international.

• Google My Business
• Bing Places
• Yellow Pages / Yellow Pages Australia
• eLocal
• Submit Express
• Super Pages
• MapQuest
• EZ Local
• Merchant Circle
• Local.com
• Entire Web
• Manta
• Insider Pages
• Moo-Directory
• SubmitX
• Simply Worthy
• So Much

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Google is always changing the way they rank sites – there are hundreds of updates to their algorithm every year.

But, despite all the changes, Google’s #1 recommendation has always been to have an up-to-date, valid XML Sitemap. If you aren’t creating a sitemap and maintain it on a regular basis, you could be missing out on rankings – not only for your main website pages, but also for the niche pages that can rank best to bring in long-tail traffic.

Don’t despair, there is an easy, elegant & cost effective solution!

As our existing clients with a Joomla website know we install by default a component called JSitemap Pro.

JSitemap Pro is a complete and powerful SEO suite. It will easily generate your sitemap generation and help with management, site indexing and analytics. JSitemap Pro helps improving your site’s ranking. You not only can manage all types of sitemap content, you don’t need to purchase an additional SEO extensions or hire an expensive SEO specialist to help you boost your website’s search engine indexing and ranking.

Here are just some of the features and functionalites, JSitemap Pro has to offer:

JSitemap Pro SEO Spider

JSitemap Pro ‘SEO Spider’ will help you identify any SEO issues your website might be experiencing at a glance and optimize your website for search engines. It will highlight the following SEO information and any search engine optimization problems:

• Crawled links/pages and their respective indexation directive
• HTTP status of each page (200, 500 status, and so on)
• The Title of each page
• The Description of each page and whether it is too short or not
• All header tags (H1 – H6) in every page
• The canonical URL for the page
• Any duplicate titles
• Any duplicate page description

Search Engine Meta Info

With the search engines Metainfo functionality, you can add/edit, by visiting one single page, the following:

• Page Title for the search engines and browsers: This title is shown in search engine results, in the browser and shared on socials. It should be about 50-60 characters long
• Page Description for search engines: This is the description normally shown in search engine results and shared on socials. It should be about 150-160 characters long
• Indexing directive: This is to easily help you provide indexing directives to the search engines instructing them to whether index the page and follow any links, not to index the page but follow any links, to index the page but not to follow any links, and last, not to index the page nor follow any links
• Image for social share: You can specify an image to instruct social networks to pick the correct image when sharing the page
• Save/Delete: Save meta info for this link, or delete current ones
• Published : Whether to publish the meta info you added/edited for the particular page or not by clicking on No/Yes
• Exclude: With this option, you can exclude any page and any links within the page from every XML sitemap

Google Indexing Tester

One of the biggest feature offered by JSitemap Pro is the Google indexing tester. It allows you to monitor how your website is being indexed by Google, which titles and descriptions have been indexed by Google and the relevancy order of each page.

JSitemap Pro also alows you to perform searches using a specific keywords, indexing language, language and the number of pages you want to see on the report:

• Navigate through pages of Google search engine result page (SERP)
• See the search result for a specific keyword
• See the average keyword SERP rank which will quickly let you know in which page your website is ranked for the given keyword
• See the Indexed Title of your competitor – This will allow you to ethically spy on your competition and see how they named their page (hint)
• See your website’s page, or your competition’s indexed link
• And the indexed page description.

Using ‘JSitemap Pro Google Indexer Tester’, you should be able to look at your competitor’s indexed page title and description to help you write a better title and description for your targeted keyword and page.

Integrated Pingo-O-Matic Web Service

Going to multiple search engines and informing them of new or updated pages is not necessary anymore when using JSitemap Pro integrated ‘Ping-O-Matic’ service.

Ping-O-Matic is a web service that will tell search engines about your new or updated content, in one single action.

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A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.

It is hard to determine how relevancy is calculated as the algorithm is often changed, and realistically only Google really knows what it is, but there are ways to improve your chances:

Page content

Content is very relevant to your business and the products and services you offer. Is your content unique? And is it useful and of a high quality? Pictures speak a thousand words but without the ALT description Google does not know what to do with it. Text is what Google can and does scan but careful not to overload it with keywords, you might get penalised.

Content freshness

Is the content fresh and original? Does it touch on a current subject? A website without new content gets stale and Google knows about it.

SSL (Secure Sockets Layer)

is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Google is starting to take this into consideration from the beginning of 2017. You see if a domain has SSL if they have a lock next to the domain name in your browser.

Read more about the use of SSL here

Domain name

Is your brand well known, so people would put your brand name as a search keyword? Then maybe use the brand name over the business name. Or think about what people would search for if they would want your products and services and register a domain name with these keywords. You can have more than just one domain name for the same website.

Register a new domain name

Domain authority

Is the domain linked to from other trustworthy, business-related domains? Are those links gained in a natural way? Does anything look suspicious? Could you partner with other website owners whereby you deliver good quality content with a link to your website mentioned in it. Think about what value you could add to other websites?

Domain age

An older domain might have more trust than newer ones.

Define your keywords

Keyword research should be the starting point of your campaign, so think about what phrases or words will take too long to rank via SEO.

A common mistake when choosing words and phrases is to select generic terms that will never be able to boost your growth. By learning to recognise which words and phrases you need to target you’ll gain an insight into how your customers search for and find your website.

Another error is using three or more keywords per paragraph, which means you run the risk of being accused of ‘keyword stuffing’. There are penalties for this behaviour that could impact where your site appears in search engine results pages.

Measuring results

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Numerous tools are available that allow you to keep tabs on your website, traffic sources and user engagement. The free analytics tool Google Trends, which is used for keyword research, allows you to see what others search for and even plots on a graph how often a term is used over time – pinpointing geographically where most people are searching for a given term.

Other tools such as Google Webmasters are essential for understanding how search engines see your site. It will help website owners and web marketers monitor performance in the Google search index and gather information about search traffic, while offering technical status updates and crawling data.

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With Google Structured Data Markup

Your website brand is very important to your online success. Take control of your Google search results by adding Google Structured Data Markup to your Joomla! website.

What is Google Structured Data Markup?

Structured data refers to kinds of data with a high level of organization, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data markup is a text-based organization of data that is included in a file and served from the web. It typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications.

Structured data markup describes things on the web, along with their properties. When you provide structured data markup for your online content, you make that content eligible to appear in Google Search features such as with Breadcrumbs, or a Sitelinks Search Box Opening Hours, Address.

When Google next crawls the page, its indexing algorithms will process the your markup and make its content eligible to be used in Search results. Note that this process can take up to a week.

This special plugin enables you to set the name to be displayed in Google search results and provides support for JSON breadcrumbs that offer rich snippets. The markup is rendered in the head of your website, ensuring that each feature will not impact the design of your mobile optimized website.

Does Structured Data help with SEO?

There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates are a major search engine optimization ranking factor. Thus, structured data has a very high correlation with search engine rankings.

Features

Here are the features that make Google Structured Data Markup a powerful tool in your arsenal:

1. Site name – Indicate the preferred name you want Google to display in Search results
   
2. Site Logo – Specify which image Google should use as your sites’s logo in search results and the Knowledge Graph
   
3. Social Profile Links  – Add your social profile information to Google Knowledge Graph and search results
   
4. Breadcrumbs – Indicate each inner page position in the site hierarchy automatically
   
5. Sitelinks Searchbox – Add a custom searchbox for your website in Google search results
   
6. Local Business Listing – Add your Business Type, Opening Hours, Map, Phone, Address and more to Google search results
   
7. No Design Impact – The markup is rendered in JSON format in the head of your website, ensuring no impact in the design of your website
8. Cross-Browser Support – Full support for all the latest versions of each major desktop and mobile browser vendor.

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