Small business owners are facing an array of challenges during these challenging times. To keep their businesses afloat in the ever-changing landscape, adjusting their websites is key to staying competitive and showing potential customers that they’re here for the long haul. This World Wide Webstein article outlines some of the website adjustments small business owners can implement to help ensure their businesses stay afloat. Maintain a Blog Blogs are great sources of content because they're often updated more frequently than other parts of your website. Plus, they provide more...

Creating an effective storyboard is a crucial part of video marketing. Whether you’re creating an internal training video or a commercial to promote your business, having a clear plan and structure will ensure that your video captures viewers’ attention and delivers the message you intended. In this blog post, World Wide Webstein discusses what a storyboard is, the benefits of using one, and some steps to consider before beginning to write your script. Understanding the Storyboard A storyboard is essentially a visual outline of the key elements in your video. It helps you organize these...

[Image Source: Unsplash] While the world is still a place where successful solo entrepreneurs are leaving their mark on the business field, the list of self-employed folks that failed to achieve merits with their venture is also sizable. Although free business tools continue to be a top priority for entrepreneurs, you must be wary of your choices. Many tools and services can help you expand your enterprise, and you should consider using them today. Financial Management Software First of all, you need dependable software to help you manage your finances. A business that doesn't track its...