Small business owners are facing an array of challenges during these challenging times. To keep their businesses afloat in the ever-changing landscape, adjusting their websites is key to staying competitive and showing potential customers that they’re here for the long haul. This World Wide Webstein article outlines some of the website adjustments small business owners can implement to help ensure their businesses stay afloat.
Maintain a Blog
Blogs are great sources of content because they’re often updated more frequently than other parts of your website. Plus, they provide more opportunities for organic traffic due to their relevance to recent events. By incorporating blog posts relevant not just to current affairs but also directly relating to your services, there’s a greater chance of being noticed across multiple platforms and gaining brand recognition.
Add Testimonial Pages
Testimonials provide valuable feedback about your product or services from actual clients, which can help build trust in customers who are browsing your site for the first time. Don’t forget about existing customers either — collecting testimonials from them will drive repeat purchases, as well. Adding testimonial pages to your site will also add more content, which is great for SEO rankings, too. Just remember to link back to any associated social media accounts like Instagram or Twitter to maximize reach even further.
Clients often won’t stick around if they have difficulty navigating your website. They’ll quickly move on to a competitor who offers better navigation and ease of use. To prevent this from happening, keep it simple and streamlined by only including the relevant information on each page. Organize menus into easily navigable sections with clear headings, labels, and descriptions guiding visitors to the right pages. Additionally, using drop-down menus helps direct visitors toward what they’re looking for without adding too much clutter.
Engage With Infographics
Infographics are easy to incorporate into your site, and they can have multiple benefits such as adding SEO and helping customers take in a lot of info at once. Choose topics related both directly and indirectly related to your industry so that visitors have plenty of options. This encourages engagement across different areas, and you can use a template to create an eye-catching design on your own. Just add the colors, background, and text you want.
Build in SEO
Search engine optimization (SEO) is essential for ensuring visibility amongst competitors in search engine results pages (SERPs). When optimizing for SEO, focus on utilizing keywords pertinent to those looking for similar solutions within search queries. This increases the likelihood that potential customers will find you within SERPs when searching for products or services related to yours. Don’t forget about optimizing title tags, meta descriptions, and image descriptions, as these all play important roles in SEO success.
Use Coding Tools
Broken links can create a poor user experience, causing visitors to abandon your site altogether. Check all links regularly and make sure any internal or external opportunities you link to are valid and up-to-date. There are several online coding resources you can use to your advantage. Learn more about how you can access these tools and create a better experience on your site.
Add Interactive Elements
Relying solely on static content limits visitor engagement with longer dwell times resulting in higher bounce rates, which means fewer chances of converting leads into sales. Building interactive elements like comment boxes encourages discussion between users while creating varied content, such as videos, helps capture attention faster than traditional text alone. The more dynamic your site is, the easier it will be to facilitate growth.
Revamping your business website can have multiple advantages for growth opportunities, and it can help you remain relevant and competitive in an ever-shifting market. Using coding tools and infographics will allow you to maintain a strong online presence while making your site more dynamic for every visitor who comes along. With the right moves, you can boost sales and customer satisfaction in one shot. And remember to turn to World Wide Webstein if you need professionals to handle all your web design needs.
Image via Pexels