Dedicated landing pages are standalone pages built to deliver focussed information about a product, service or an event and have a specific call to action.

Standalone means that it has no global navigation. In essence it floats alone, only accessible from the link you’re providing in your marketing content (the call-to-action in an email, on Facebook, Twitter, Google+ and so on).

The purpose of a landing page falls into three categories:

1. to establish a quick web presence for businesses in form of a short introduction to your business and a means to contact you (extended business card)
2. to capture leads that enable you to market to people in the future, or
3. to “warm up” potential customers to the product you are trying to sell to them before sending them further into your sales funnel.

Websites that we create have the capacity to have a dedicated landing page section. Why would you pay for an additional service to create a landing page? Have them riht built into your website and profit by

• all the traffic going to your website and not external websites like ClickFunnel etx. improving your search engine ranking not theirs.
• No additional costs involved, the costs for your web server, domains etc stays the same.

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SEO is the big word in the internet market today. There is huge advertisement for it. While there is some merit to do the SEO (Search Engine Optimisation), We would like to point out that in order to increase your traffic there are some other tools that might help your business even better (depending on the business you are in).

The website we have built for you has a nice foundation in SEO utilising some great extensions. 

Here are the top 3 traffic sources that drive buyers to your website:

1. Still number 1 would be the in-house mailing list. People who sign up are already interested in your services and / or products. Creating interesting newsletter is an absolute must but it keeps you in touch with your audience. They are most likely to come back to visit your site again. Good mailing list systems have an inbuilt analytic program that allows you to see how many of your users have a) opened the email b) have clicked on a link to your website.
2. Another good way to increase traffic to your website is an affiliate system. Your affiliates really endorse your website and it can generate a nice amount of traffic.
3. Last but not least of course it the search engine listing and ranking of your website, organic searches where people search by keywords are pretty much on top. While creating your articles and saving them, the keywords and description are generated for you. You can then go into METADATA OPTIONS and improve on it if you like.

Of course every website is a little different, for many the social media can be attractive and valuable to get your content into public.

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We are following a simple plan to create your website – click here to read more on the different stages of web design.

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A Content Management System, or CMS, is a powerful and essential platform for your website. It essentially allows you to take full control over the content of your website, and update it as often as you like – without needing to pay additional maintenance fee’s.

It keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don’t have to.

We are using Joomla or WordPress. With millions of users all over the world they are one of the most supported systems available and with thousands of extensions there is virtually almost anything possible.

Creating content is simple with the WYSIWYG editor, giving even novice users the ability to combine text, images in an attractive way. Once you’ve created your articles, there are a number of pre-installed modules to show the most popular articles, latest new items, newsflashes, related articles, and more.

CMS Key Features

• User Management
• Multiple languages 
• Contact Management
• Search
• Multiple Authors
• Media Manager

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The special requirement of this website was that the visitor is choosing the product through a colour system. Also, the website has three distinct sections and they needed to follow the same style while the colour is changing as the visitor browses through the site.

Visit the website

Read the owners testimonial

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1. Planning

The more you know what you want from your website the better we can help you.

Ask yourself how your website should serve you. On the basis of this information we are then able to define the scope of the website.

2. Setting up

Once we established your needs, you will need a domain name and a web host to display your website to the public.

We will setup the content management system on your chosen web server and connect the domain name, we will create the desired email and FTP accounts for you and install the basic software needed.

3. Designing

Designing involves the creating the graphic look of your website. Do you have a branding established, it highly suggest we follow its guidelines. If not, you might have a logo  and some preferred colours or some sample websites that you particularly like the design of it.

The design is an important part of the structure for your future website.

4. Content

Content, content, content … we are talking about images, photos, videos, written articles and other information the website will display to your visitors. While the design plays one part in the equation, content is certainly the part that makes it complete. Remember, this is your opportunity to reach your audience. The better the content, the more interested your visitors will be. Apart from helping you structuring this content, we can not write any of your content for your website. This is what you need to bring to the table in order to complete your website.

5. Building / Implementing

In this stage we will install other extensions into your website and make final adjustments to the look and feel of your website.

6. Taking Ownership of your new Website – Signing Off

While some testing had to be done throughout the process of building your website, now is the time where the final testing will take place before the website is handed over to you and the website goes LIVE!

We will hand over a written document outlining all the passwords and what has been implemented into your website. You will be responsible to keep it in a safe place as we do not store records such like this for privacy reasons.

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Maintaining your website’s content

Maintaining your website is easy. You can make changes to your website no matter where you are. We offer either:

• support & tuition on demand to introduce you to your newly created website in order that you can take full advantage of all the features or
• we can help you maintain your website at a budget that suits your needs.

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The Content Management System (CMS) that is used to build your website is powerful from the core. Whether you start with just a simple website, you will be able to build it into a powerful web presence – the website can grow with your demands.

This entry level website gives you the web presence a business of today needs and since it is established on a world reknown Content Management System (CMS) that is used by big names in the industry such as EBay, Ikea, High Court of Australia and many more, it is easy to build more into this website as the need arises. The foundations for further expansion are laid.

What is contained in the startout package of your website?

1. Help registering your domain name
   (REGISTER HERE – Domain name fees are payable by you directly to your chosen registrar)
2. Setting up of your webhost and connecting of your domain name to it
   (REGISTER HERE – Webhosting fees are payable by you directly)
3. Joomla or WordPress – Content Management System installed and configured to your needs
4. Design of your personalised website template with implementation of your logo
5. Navigation Links with drop down menus
6. Up to 10 pages with your content
7. Contact details and secured enquiry online form
8. Backup system for your website
9. Google website verification and search engine submission (SEO)
10. Powerful SEO extensions that feeds Google indexing automatically
11. Automatically generated sitemap to give users an overview and achieve a better ranking in the search engines
12. Mailchimp newsletter integration
13. Social Media – Social share and follow buttons, Facebook Like Box (if you already have a Facebook Business Page)

Please note: Client to supply artwork and content of the website. Copy writing is not part of this service!

This is your entry point into your web presence.

Powerful Extensions

Powerful extensions allow you to expand your website into almost anything that you need and desire. Please talk to me about your requirements and have a look at a list of common extensions that I have implemented for my clients into their website.

Training

We provide training to existing customers who want to maintain their own website by themselves as it is as easy as using a word processor once the website is setup, structured and designed.

If you can not find what you are looking for, please do not hesitate to contact us as the possibilities are really endless.

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