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What would you type into Google’s search engine to find products, services or content on your website?

Just google it has become a common term in our language. What kind of keywords or keyphrases would you type into a search engine?

Think about it, most likely a lot of other people would use the same terms to look for services, products or content on the internet. So just go ahead and search for things you are offering through your website.

Do you come up in on the first page of the search results or are you in the following pages or do you not show up at all? Here is where the fun starts and here is where you can start improving your Search Engine Results Page short SERP (see Wikipedia for more details) and get a lot more organic search traffic.

Here are some methods that might help you to determine what keywords and keyphrases to use on your webpage.

1. Spy on your competitors keywords

With a little detective work by spying on the competition you are able to redirect more traffic to your website. This is called competitive auditing and is a common practice in SEO. Do you know the top keywords your top three competitors are ranking for right now? It might be worth to invest some time to find out.

Finding out exactly which keywords are sending them the most business, then creating content that’s more attractive than theirs will certainly redirect some traffic over to you.

 

Helpful tools to spy on your competitors keywords

Do you know who your competitors are?

1. UberSuggest is a great tool to determine how your competitors use keywords to achieve their ranking. Just enter your competitors website and let UberSuggest give you the results.
2. Semrush is another service that you can use to spy on competitors website keywords. Click on Domain Analytics -> Organic Research and enter the domain, subdomain or URL, choose your specific country and get your insights. Please note: In the free version you are only able to get results for the domain not its subdomains or links.

Both of these services have some basic feature that you can use free of charge.

 

2. Find keywords that can deliver great results

The most used keywords are the ones you will have the most competition with. It might not be the smartest decision to try and beat your competitors by using them.

Google looks for content that people are searching for but is not so available on the internet. This is your opportunity to get great exposure for your website. Find keywords or phrases with less competition but still generates a decent amount of traffic!

 

Here is how you can find these keywords and keyphrases

1. Keyword Surfer – an extension to Google Chrome shows local search volume estimates for countries. Simply install this extension on Google Chrome browser or Opera browser, watch their introductionary video and you are a step ahead in the game.
2. The tool that is often used is Google’s Keyword Planner tool. It is quite powerful and you can use it to create Google ads campaigns.
3. What about a very simple concept? Use the Google search engine and type your keywords in there. See what Google lists for you and you discover who your competition is. Right at the bottom you will find some of Google suggestions of other similar or related keywords or keyphrases that could be of interest to you to promote.

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A LinkedIn Company Page helps others learn more about your business, brand, products and services, and job opportunities.

You can create one from the Add a Company page.

Note: Before starting, you must own a personal LinkedIn profile set up with your true first and last name. Also, make sure you meet the requirements to add a Company Page and that your current company doesn’t already have one.

To create a Company Page

1. Move your cursor over Interests at the top of your homepage and select Companies.
2. Click Create in the Create a Company Page box on the right.
3. Enter your company’s official name and your work email address.
4. Click Continue and enter your company information.
   • If the work email address you provide is an unconfirmed email address on your LinkedIn account, a message will be sent to that address. Follow the instructions in the message to confirm your email address, and then use the instructions above to add the Company Page.
   • A red error message may appear if you have problems adding a Company Page.
   • A preview of your Company Page is not available. When you publish the page, it is live on our website.

Note: To publish your Company Page you must include a company description (250-2000 characters including spaces), and company website URL.

Important: Company Pages and the LinkedIn desktop experience were both recently redesigned. The new experience is being released in phases and may not be available to everyone at this time. As an admin, you can click Take me back to the old Company Page at the top of your Company Page. This will allow you to manage the old view, which is still visible to some members.

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A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.

It is hard to determine how relevancy is calculated as the algorithm is often changed, and realistically only Google really knows what it is, but there are ways to improve your chances:

Page content

Content is very relevant to your business and the products and services you offer. Is your content unique? And is it useful and of a high quality? Pictures speak a thousand words but without the ALT description Google does not know what to do with it. Text is what Google can and does scan but careful not to overload it with keywords, you might get penalised.

Content freshness

Is the content fresh and original? Does it touch on a current subject? A website without new content gets stale and Google knows about it.

SSL (Secure Sockets Layer)

is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Google is starting to take this into consideration from the beginning of 2017. You see if a domain has SSL if they have a lock next to the domain name in your browser.

Read more about the use of SSL here

Domain name

Is your brand well known, so people would put your brand name as a search keyword? Then maybe use the brand name over the business name. Or think about what people would search for if they would want your products and services and register a domain name with these keywords. You can have more than just one domain name for the same website.

Register a new domain name

Domain authority

Is the domain linked to from other trustworthy, business-related domains? Are those links gained in a natural way? Does anything look suspicious? Could you partner with other website owners whereby you deliver good quality content with a link to your website mentioned in it. Think about what value you could add to other websites?

Domain age

An older domain might have more trust than newer ones.

Define your keywords

Keyword research should be the starting point of your campaign, so think about what phrases or words will take too long to rank via SEO.

A common mistake when choosing words and phrases is to select generic terms that will never be able to boost your growth. By learning to recognise which words and phrases you need to target you’ll gain an insight into how your customers search for and find your website.

Another error is using three or more keywords per paragraph, which means you run the risk of being accused of ‘keyword stuffing’. There are penalties for this behaviour that could impact where your site appears in search engine results pages.

Measuring results

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Numerous tools are available that allow you to keep tabs on your website, traffic sources and user engagement. The free analytics tool Google Trends, which is used for keyword research, allows you to see what others search for and even plots on a graph how often a term is used over time – pinpointing geographically where most people are searching for a given term.

Other tools such as Google Webmasters are essential for understanding how search engines see your site. It will help website owners and web marketers monitor performance in the Google search index and gather information about search traffic, while offering technical status updates and crawling data.

{loadposition seo-school}

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With Google Structured Data Markup

Your website brand is very important to your online success. Take control of your Google search results by adding Google Structured Data Markup to your Joomla! website.

What is Google Structured Data Markup?

Structured data refers to kinds of data with a high level of organization, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data markup is a text-based organization of data that is included in a file and served from the web. It typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications.

Structured data markup describes things on the web, along with their properties. When you provide structured data markup for your online content, you make that content eligible to appear in Google Search features such as with Breadcrumbs, or a Sitelinks Search Box Opening Hours, Address.

When Google next crawls the page, its indexing algorithms will process the your markup and make its content eligible to be used in Search results. Note that this process can take up to a week.

This special plugin enables you to set the name to be displayed in Google search results and provides support for JSON breadcrumbs that offer rich snippets. The markup is rendered in the head of your website, ensuring that each feature will not impact the design of your mobile optimized website.

Does Structured Data help with SEO?

There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates are a major search engine optimization ranking factor. Thus, structured data has a very high correlation with search engine rankings.

Features

Here are the features that make Google Structured Data Markup a powerful tool in your arsenal:

1. Site name – Indicate the preferred name you want Google to display in Search results
   
2. Site Logo – Specify which image Google should use as your sites’s logo in search results and the Knowledge Graph
   
3. Social Profile Links  – Add your social profile information to Google Knowledge Graph and search results
   
4. Breadcrumbs – Indicate each inner page position in the site hierarchy automatically
   
5. Sitelinks Searchbox – Add a custom searchbox for your website in Google search results
   
6. Local Business Listing – Add your Business Type, Opening Hours, Map, Phone, Address and more to Google search results
   
7. No Design Impact – The markup is rendered in JSON format in the head of your website, ensuring no impact in the design of your website
8. Cross-Browser Support – Full support for all the latest versions of each major desktop and mobile browser vendor.

{product 23|name|cart|link|border|pricedis3|pricetax1}

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An important part of your website ranking with search engines is that other websites find your content interesting and display a link to your website.

Here you find a list of websites that are happy to exchange a link with you. You can utilise it to your liking.

Link exchange has been a practice in the internet ever since. And it is a good practice too – if you do it right. Link exchange has a potential to positively impact site traffic and improve business relations.

I give you a link, you reciprocate, everyone’s happy, right? If only it were as easy as that.

Link Exchange

There are a lot of factors why you could consider link exchange. Here are some reasons:

• Their website is related to my site topics / niche and it not in competition with your website.
• Their website is valuable information, good navigation and looks professional.
• Their website does not exchange with hundreds of other websites – meaning my links are highly valuable and theirs is a commodity.
• They do not give out “nofollow” links. The search engine would never get to your website.

Link exchange helps but one-way links are the best. Exchanged links give a lot less link juice compared to one-way. I personally think it’s better to improve your site content and user-friendliness in order to get one-way links rather than investing your time asking around for link exchanges. It’s simply not worth it.

Internal Linking

This link building strategy is, of course, the easiest one to do. Why? Well because it’s a factor that you can manipulate 100% since the link is located within your website.

Internal linking helps search engine spiders find new content within your website. It also makes navigation easier for your readers in case they want more resources from you.

The best internal links are located inside your article and should not be clustered at the end of your content. You can have clustered related posts links but you should still also do internal linking on your own.

Blog commenting

Blog commenting used to be one clean linkbuilding game. Now blog commenting is generally frowned upon as a linkbuilding method. Most blogs have nofollowed blog comment links which makes any link that you build in their site useless when it comes to passing out page rank.

Scout out for blogs with a good amount of readers, great content and “dofollow” comment links if you are commenting for link building purposes.

Paid Links

Paying for links is an investment. But, like all investments, you have to choose and pick the cream of the crop. Pick the best website or blog – then pick the best webpage they have – then pick the best spot in that page. It would be best if your link is within the article itself. But if you can ask for a link in the sidebar, then all the better.

Make sure that you don’t use link brokers. Link brokers cannot give you any good link. All their links are already devalued by Google – because it is against Google’s webmaster guidelines to buy links in the first place. And since link brokers are most probably already identified by Google, buying from them will get you nowhere.

Social Media

These links are all nofollowed. Meaning they are useless when it comes to building page rank. However, building page rank is not the point when using social media. The main purpose of linkbuilding through social media is for your links to attract people in different social networks.

The purpose of this link building strategy is to get links outside the social networks through the people inside them.

Link Baiting

This link building strategy is arguably the best choice when it comes to effective one way link building. Link baiting is all about creating good, quality content to attract one-way links from people who deem your article worthy of attention.

{loadposition seo-school}

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A well-maintained website means up to date code. Just like your car, a content management system needs regular tuning, updating and maintenance in order to run smoothly and securely.

There are a lot of updates happening each month to either the content management system or its extensions and plugins. Therefore it makes sense to keep an eye on them every month and bring them up to the latest version. This ensures the maximum security for your website. Problems can be monitored and addressed.

This is what is included

• Content Management Updates (Joomla or WordPress)
• Template Updates (Joomla or WordPress)
• Plugin or Extension Updates (Joomla or WordPress)
• Running a snapshot to see where there could be a vulnerability in the way your website is setup
• Running an audit
• Uptime Monitor of your Website
• Checking of SSL certificate expiry
• Monthly report emailed to you

This is what is not included

• If you have made changes on your website and this is causing problems, we will not automatically fix that for you. Fixing that for you is a paid service!
• If we are running a screenshot and find that there are some vulnerabilities on your website, we will contact you. Fixing this is a paid service! However this will only be a one off because once the adjustments are made they will be continually applied.
• Major upgrades of the CMS (Joomla or WordPress) or its template are not included in the maintenance plan.

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Whilst Google is a search engine you want to have your website listed on, it can be quite a task to keep up with the regular changes to the rules that determine which websites show at the top of the natural search results.

On 21st April of this year Google changed the rules yet again to prioritise mobile friendly websites when users are searching via Google on mobile and tablet devices.  Here’s what google had to say:

Today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

So, what is there to do. Well, first I suggest you test if your website is mobile friendly using the official google tool here.

I would expect that the websites of my clients would be pretty much up to par with being mobile friendly, particularly the ones that were created in the last couple of years.

If your website isn’t mobile friendly you might want to look into either upgrading your website to the lastet technology or make it mobile friendly.

If you’d like your website to be fully mobile compatible I can help, get in touch with me today for a no-obligation chat.

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Do you need more input to help you make a decision what you would like to do about your SEO (Search Engine Optimisation) for your website. We have compiled a list of articles and video to help you with this.

The following article and videos are produced by AussieWebConversion.com.

• 1st page on Google™ Search Engine Result Page (SERP) Explained
  There are only three ways to get onto the front page of a Google search engine results page (serp) Everything else is BS!

  1. Pay for it
  2. Claim your free listing in Google Places™.
  3. SEO, There are no guarantees

• Google vs Yellow Pages™ – Let your figures do the talking!
  Yellow™ has ruled as a monopoly for decades. Now there is a new kid in town – Google, who is doing it better, faster and cheaper. See the results for yourself.

• Why “claim” your business in Google Places
  The data provided in Google Places is used for Google’s Universal search, Google Maps™, Google Earth™ and Google Mobile™. You must claim your business in Google Places so your business can be found on all of these platforms.

• What to do and what not to do with Google Places
  The what “to do” and what “not to do” when claiming your Google Places.

• How to Search Engine Optimise (SEO) your Google Places listing.
  How to Search Engine Optimise (SEO) your Google Places listing. Add pictures, YouTube™ videos, get reviews and add coupons.

• Using Google Alerts™ to monitor your competition.
  Using Google Alerts to monitor your competition, manage your online reputation and keep current on news in your industry using Google Alerts. Do this today!

• Does your “call to action” show in various browser sizes?
  Google Labs™ has a free tool to assist you to “see” what your own web site looks like in various browser sizes

• Reputation Management
  Control the “reputation” for your name, company and brand before someone else does!

• Claim your Business Name on Twitter™
  Protect your company, brand and products by claiming them on Twitter. It’s first in “best dressed”.

• No Cost Traffic with Google’s SEO Starter Guide
  Get the guidance you need directly from Google. Use Google’s own Search Engine optimisation Starter Guide to cut through all the hype. This is a 6 part series.

   

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