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We certainly all agree that if you have a business, you would want to have a website. As I wrote in an earlier post, for me your website is and stays your real estate.

The social media is great when it comes to help you promote your business to a wider public. And there are still a lot of services that you can use for free that will be beneficial to you. 

However more and more business now goes to paid avertising and this can become very expensive and time consuming as well. Think about it, you are still the one who needs to generate the content and that takes time and resources. 

I have heard from clients how exhausting it can be running your business and driving your advertising. A lot of clients have been utilising paid advertising and did not have much success with it or the advertising costs would eat up any profits that were made by advertising.

I am a strong advocate of keeping your business close to your chest, meaning running your blog on your website and then feed it out to the media, having your own mailing list (and not abuse it), creating content on your website that is interesting to a possible client. Your clients would like to hear how you experience your business, who you are in relation to it and if they can trust you. 

So think about what you like about your business, create within that parameter and do it first and foremost on your website then feed out to the social media and most of all, trust the organic growing of your business. You like it and so will your clients as they come in to find you.

If you would like to have help in clarifying what could work for your particular business, please book an appointment for an consultation. A small investment of AU$90 per hour will help you streamline your internet adventure and lets you enjoy your business more!

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We all agree that a certain exposure to social media is necessary in order to promote your website, services and products. 

However, I don’t know how much you are aware of the fact that for example Facebook calls now every sentence, every image, and video its own by the sheer fact that you are publishing it on Facebook. You just silently agreed.

More and more we are finding that search engines and social media control how we interact, advertise, think, live and breathe. “Artifical Intelligence” precisely delivers cut-out personal advertising right into our faces.

Your personal website is YOUR REAL ESTATE hence you have the control over what you publish, who owns it and how you interact with your clients. As I said before, build your own mailing list apart from all the social media ones and most of all, deliver the best service you can. People do remember this, they relax by knowing that they are in good hands.

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Social media are tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.

They are taking advantage of interpersonal relationships that are formed between users to broadcast user generated content. Businesses are tapping into this relatively inexpensive and widely accessible electronic tools.

In most cases it makes business sense to integrate some of these social media tools to various extend. Information that is published can go viral in a short period of time and helps to establish and maintain a connection with existing customers and interested parties.

“Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships”. Read more about which social media is of the most benefit to your business.

Ways to integrate social media on your website

Social share and follow buttons

An important tool on your website is the Share / Bookmarking facility. Visitors to your website can share your content with ease and very quick. Changes are that the content of your website will be shared more often. This functionality is implemented in every website or landing page at no cost.

Facebook Like Box

When you integrate such as the Facebook Like Box, you’re providing your visitors the opportunity to trust you more. This feature shows your visitors that you’re a credible source, their friends also like your Facebook page, and that you’re a legitimate product or brand. On top of that, you’ll also be able to increase your Facebook likes with this social media integration.

If you already have a Facebook Business Page, I will implement this widget on your new website free of charge.

For more information about a Facebook Business Page click here.

Social Based Comment Systems

Social based comment systems like Facebook comments are robust tools for making the experience of commenting on content and having conversations with other commenters more engaging and credible through social verification and amplification on an e-commerce site. Often found on the blog of an e-commerce store, these socially fueled comment systems require commenters to synch one of their social accounts to the tool so there is an genuine profile linked to your identity as a commenter. This helps reduce the presence of spammers, but more importantly makes the whole process of commenting more social by sharing engaging thoughts and conversations from the comments right to a user’s favorite social channel.

Social Logins

Do you know that a lot of users prefer to log in to a site with social login, as opposed to providing an email address and creating a new account. Improve your website visitors’ experience with social login, and increase your website registration conversions and retention.

When you provide visitors the opportunity to sign up or log in via their social media profiles you’re shortening the registration process, which tends to lead to an increase in the conversion rate for user registrations.

Social Video 

Social videos are videos that are created and shared on social networks such as YouTube.com or Vimeo.com. The added bonus of social videos for marketers is that they provide an easy social media integration for your website.

With so many social media platforms including video in the mix, it would be a missed opportunity to not include your social videos on your website too. For example, videos could be used to showcase quick how-to videos. Not only are these videos great, but they also make how-to blog posts more engaging.

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• Feature article in Treff WA about Petra Webstein and her services (written in German)
• Announcement of new website by Treffpunkt WA (written in German)
• Stanford Who is Who Press Release

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A Content Management System, or CMS, is a powerful and essential platform for your website. It essentially allows you to take full control over the content of your website, and update it as often as you like – without needing to pay additional maintenance fee’s.

It keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don’t have to.

We are using Joomla or WordPress. With millions of users all over the world they are one of the most supported systems available and with thousands of extensions there is virtually almost anything possible.

Creating content is simple with the WYSIWYG editor, giving even novice users the ability to combine text, images in an attractive way. Once you’ve created your articles, there are a number of pre-installed modules to show the most popular articles, latest new items, newsflashes, related articles, and more.

CMS Key Features

• User Management
• Multiple languages 
• Contact Management
• Search
• Multiple Authors
• Media Manager

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