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Over the last 28 years WAGBA has grown to be part of Western Australia’s business landscape. Valuable contacts with government agencies in Western Australia and Canberra were established. The German Government recognized that this association is a great outpost in WA.

The volume of trade between Western Australia and Germany exceeded $650 million, reflecting the very positive trade and investment relations that exist. Germany is in fact Western Australia’s 10th largest import market.

This all translates into a business association which offers all members and their clients unprecedented opportunities to advertise and develop their businesses.

Visit the website

Read the owners testimonial here …

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Lately in my business it is all about getting better media exposure, getting a better rank on Google etc. You know that I still am an advocate of stimulating the organic growth of a business which does not mean we can not engage free and clever services that are just waiting to be utilised.

One of these are the Google Reviews. The more reviews you have, the better a user that found you googling has an understanding on what he can expect from your services.
 

So how do you get one and then use it

What we are doing is, we are creating a link that we give our client that conveniently leads them to the review page. In order to be able to create such a link, you need to have a Google Business account.

Create or check your Google Business account

Next, once the Google Business account is setup (most of you have one already), create a link that you can send to your clients or have it setup in your mail signature and / or on your website. Please make sure that you use the “Create a link using the PlaceID Lookup Tool” on the link provided underneath as it works much better.

Create a link for customers to write reviews

And here you are …

Thank you for your time to read this newsletter and while I have your attention, may I ask you to leave me a review in my Google Business (you need to be logged into Google)? Check it out how it could also work for you by clicking on the button below.

Leave a review for World Wide Webstein – THANK YOU

Let me know if you enjoy this little tips and tricks and I will continue to share little useful snippets with you.

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We certainly all agree that if you have a business, you would want to have a website. As I wrote in an earlier post, for me your website is and stays your real estate.

The social media is great when it comes to help you promote your business to a wider public. And there are still a lot of services that you can use for free that will be beneficial to you. 

However more and more business now goes to paid avertising and this can become very expensive and time consuming as well. Think about it, you are still the one who needs to generate the content and that takes time and resources. 

I have heard from clients how exhausting it can be running your business and driving your advertising. A lot of clients have been utilising paid advertising and did not have much success with it or the advertising costs would eat up any profits that were made by advertising.

I am a strong advocate of keeping your business close to your chest, meaning running your blog on your website and then feed it out to the media, having your own mailing list (and not abuse it), creating content on your website that is interesting to a possible client. Your clients would like to hear how you experience your business, who you are in relation to it and if they can trust you. 

So think about what you like about your business, create within that parameter and do it first and foremost on your website then feed out to the social media and most of all, trust the organic growing of your business. You like it and so will your clients as they come in to find you.

If you would like to have help in clarifying what could work for your particular business, please book an appointment for an consultation. A small investment of AU$90 per hour will help you streamline your internet adventure and lets you enjoy your business more!

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Here is a list of high-profile platforms to local directories that allow you to list your website for free (at the time of writing). These websites cover a range of audiences.

You submit your website’s URL, as well as additional information about your business or organization. These sites, in turn, incorporate your info to their data banks, ensuring that your link is there when users are searching your content categories.

In addition to direct display of your content, adding your links to these directories improves your site’s Search Engine Optimization, gradually improving your website’s ranking on search results.

One tip: It might look overwhelming to you to list your website in all of these directories and it surely takes some time to do this. Why not list your website in one or two (our clients are already listed in “Google My Business” and then see how your SEO improves.

Please note that some of these directories are international.

• Google My Business
• Bing Places
• Yellow Pages / Yellow Pages Australia
• eLocal
• Submit Express
• Super Pages
• MapQuest
• EZ Local
• Merchant Circle
• Local.com
• Entire Web
• Manta
• Insider Pages
• Moo-Directory
• SubmitX
• Simply Worthy
• So Much

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Elke K, West Australian German Business Association Inc., Perth

Read about the website

Visit the website

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A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.

It is hard to determine how relevancy is calculated as the algorithm is often changed, and realistically only Google really knows what it is, but there are ways to improve your chances:

Page content

Content is very relevant to your business and the products and services you offer. Is your content unique? And is it useful and of a high quality? Pictures speak a thousand words but without the ALT description Google does not know what to do with it. Text is what Google can and does scan but careful not to overload it with keywords, you might get penalised.

Content freshness

Is the content fresh and original? Does it touch on a current subject? A website without new content gets stale and Google knows about it.

SSL (Secure Sockets Layer)

is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Google is starting to take this into consideration from the beginning of 2017. You see if a domain has SSL if they have a lock next to the domain name in your browser.

Read more about the use of SSL here

Domain name

Is your brand well known, so people would put your brand name as a search keyword? Then maybe use the brand name over the business name. Or think about what people would search for if they would want your products and services and register a domain name with these keywords. You can have more than just one domain name for the same website.

Register a new domain name

Domain authority

Is the domain linked to from other trustworthy, business-related domains? Are those links gained in a natural way? Does anything look suspicious? Could you partner with other website owners whereby you deliver good quality content with a link to your website mentioned in it. Think about what value you could add to other websites?

Domain age

An older domain might have more trust than newer ones.

Define your keywords

Keyword research should be the starting point of your campaign, so think about what phrases or words will take too long to rank via SEO.

A common mistake when choosing words and phrases is to select generic terms that will never be able to boost your growth. By learning to recognise which words and phrases you need to target you’ll gain an insight into how your customers search for and find your website.

Another error is using three or more keywords per paragraph, which means you run the risk of being accused of ‘keyword stuffing’. There are penalties for this behaviour that could impact where your site appears in search engine results pages.

Measuring results

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Numerous tools are available that allow you to keep tabs on your website, traffic sources and user engagement. The free analytics tool Google Trends, which is used for keyword research, allows you to see what others search for and even plots on a graph how often a term is used over time – pinpointing geographically where most people are searching for a given term.

Other tools such as Google Webmasters are essential for understanding how search engines see your site. It will help website owners and web marketers monitor performance in the Google search index and gather information about search traffic, while offering technical status updates and crawling data.

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Have you been thinking of creating a new website because your website is dated? Maybe a little investment could bring you more than you thought?

The website has served you well and now it is time to give it a “new coat of paint” and add some features that you have been missing e.g. making it responsive, Facebook, LinkedIn and Google integration or a newsletter that allows you to talk to your clientele directly.

We take a lot of joy and pride in helping you with that and often it does not “cost an arm or a leg”. It is not always necessary to create a whole new website!

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Perth Web Design specialises in websites that are different to mainstream capturing the essence of your business in your website at affordable prices

Perth Web Design keys to successful online communication are grabbing your visitors’ attention & providing websites that are user-friendly. We create accessible website design that captures the eye & are easy to navigate.

We are a web design business in the Perth Hills of Australia, with a team of web developer & design experts. We are experts in creating Joomla, WordPress and Shopify websites.

Our experience demonstrates our deliverability of measurable results for our clients through practical and knowledgeable web design solutions. Our web design services  ensure our clients receive the very best business website.

Updating, upgrading & maintaining

Apart from creating websites we are also specialising in updating, upgrading and maintaining websites for our clients.

Upgrading an old website

Often an old website can be revamped at a very low cost. The content of your website is already there. This can be worked with easily. Why don’t you show us your website and hear what we can do for you?

Keeping your website updated to reduced security risks

A lot of website owners are not aware how crucial it is to have the website backend (plugins, extensions, themes, modules, components etc) updated. This can pose a security risk and your website is vulnerable to hackers.

Tuition

Do you have a website and you don’t know how to maintain it? Well, we can give you tuition and lead you to successfully taking over your website.

Portfolio of Perth Web Design

Our portfolio includes creative and original customised web design solutions for a wide spread clientele.

Praise

According to our clients our services are outstanding, above and beyond the average.

Get your free quote

Don’t be shy and get in contact with us to get a free quote for your next online presence adventure!

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