Client: C & L Ceilings Pty Ltd
URL: https://clceilings.com.au
Project Type: Full Website Redesign & Rebuild
Industry: Ceiling & Gyprock Specialists – Perth, Western Australia

🔧 Project Overview

C & L Ceilings Pty Ltd is a leading ceiling and wall repair company based in Perth, WA, with over 20 years of industry experience. Their original website had become outdated in both design and functionality, which made it difficult to navigate and did not reflect the quality of their services. The goal of this project was to completely revamp the site and bring it up to modern standards – both visually and technically.

✨ What Was Done

• Website Migration & Hosting Setup:
  The old website was safely migrated to a new development environment before going live on its new hosting.
• Modern Website Redesign:
  A new clean and professional layout was designed to reflect the company’s credibility and experience in ceiling repairs, gyprock installation, sagging ceiling restoration, and home renovations.
• Custom Development & Responsive Layout:
  The website was built with a custom WordPress theme tailored for easy updating by the business owner. The design is mobile-responsive and optimised for fast load times and SEO.
• Content Strategy & On-Page SEO:
  All service pages were rewritten and optimised for high-volume search terms such as “Perth ceiling repairs”, “gyprock ceiling replacement”, “wall and ceiling specialists WA”, and “ceiling repair contractors Perth”.
• Conversion-Focused Design:
  Clear call-to-action buttons and a streamlined contact form were added to boost inquiries and make it easier for potential clients to request quotes.
• Dynamic Content Integration:
  Static pages from the old site were converted into over 200 posts for easier updates in the future, ensuring consistency and minimal maintenance.

🎯 SEO & Keywords Focus

Key phrases targeted in the site content and structure:

• Perth ceiling repair services
• Gyprock wall and ceiling specialists
• Sagging ceiling repair Perth
• Ceiling and wall installation
• Residential ceiling contractor WA
• Custom website development for tradespeople
• SEO-optimised WordPress website design

📈 Results

• Improved usability and mobile experience
• Clean, modern visual branding
• Faster performance and better SEO indexing
• Future-proof backend for ea