You are an integral part of the web development. All the content of your website is to be supplied by you at the beginning of the project.
Most of the content you will be able to change yourself after the website is established. As a commitment to our clients we offer an additional service whereby we can teach you to maintain your own website thus making you independent from us or other web designers. Of course, we will be here for you, should you want us to maintain your website for you.
Information on your website
Information, information, information … this is what makes your website great and distinguishes it from others.
It is of utmost importance to reflect in writing the essence of your business, so think of it as nice glossy brochure that serves to inform your potential customers with the vital information to be able to make the decision if they want to buy your service or / and products.
We are here to put all your content of your website together, style it and make it available to your visitors but we are can not write about your services and products. You will need to supply us with this information in electronic form (word, excel, pdf, text etc).
As an additional service, we can teach you how to maintain and change your website yourself thus making you independent from your web designer. Also, check out the tutorials section, you might just find what you are looking for in there.
If you are struggling to write your own content, there are professional copywriters who can do this for you. Click here to see a google suggestion for it.
Graphics / images and logos
Each website contains a good portion of graphic design.
Included in each package is the setup and customising of the graphic design of the template of the website.
Logo
However, creating a logo for your business is not part of the web package and in many cases you would already have and use your logo for your stationery, email signatures, business cards etc. I can take this logo (need to be supplied in electronic form like a .jpg, .gif, .tiff, .bmp, .pdf, .png) and tweak it to implement it into your website.
If you do not yet have a logo, we can create one for you. You will need to supply us with the idea of your logo and the colours associated with it. You can use the logo later also in your stationery, signatures and as part of your business card creation. You are entitled to 5 revisions and all the files will be supplied to you for your perusal.
Images & photos on your website
Images can speak a thousand words! So, of course they are important components of each website.
You will need to supply us with the images / photos you want to use on your website. Please make sure that you only use images / photos that are your intellectual property or that are licensed for you to use it. Basically, do not just find one nice image on the web and use it on your website. There are several websites that provide royality free images that you can use.
Remember, our strength is in creating a very personal website for you, capturing and portraying your essence on your website. Using your own material just seems vital in the process.
Videos
Web or YouTube video is a great way to introduce yourself thus making yourself much more approachable to your audience particulary when you are in an industry that relies on personal contact. We can implement any video into your website however we normally do not create them.
Implementing them through YouTube or similar free services adds to the visibility and exposure thus raising effectively your website’s profile with the search engines like Google and Yahoo. Also, visitors tend to spend more time on your site as well.
- Promotional web videos are an exciting internet marketing tool for businesses large and small. Like a traditional TV commercial, a promotional web video will advertise your business’s advantages to potential customers. Unlike traditional TV commercials, promotional web videos can be broadcast directly to your target audience for free through email, search engine marketing and video sharing sites such as YouTube
- Producing a promotional web video doesn’t have to be complex or expensive. With a little bit of planning, you can produce a promotional web video that becomes a priceless marketing tool for your business.
- Videos can express a lot more than words alone.
SEO Keywords, Titles, Descriptions
Part of the package of a website is that we implement a powerful sitemap and link your website to Google webmaster and Google analytics, produce richt snippets for search engine and pings to submit your content.
- Inversion of Control™
- SEO Stats
- Google Analytics & Google Webmaster integration
- Stats and charts
- Search engines metainfo
- Google Indexing Tester™
- Links Analyzer
- Ping search engines
- Mindmap SCK layout
- Sitemap modules
- Htaccess editor
