A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.

It is hard to determine how relevancy is calculated as the algorithm is often changed, and realistically only Google really knows what it is, but there are ways to improve your chances:

Page content

Content is very relevant to your business and the products and services you offer. Is your content unique? And is it useful and of a high quality? Pictures speak a thousand words but without the ALT description Google does not know what to do with it. Text is what Google can and does scan but careful not to overload it with keywords, you might get penalised.

Content freshness

Is the content fresh and original? Does it touch on a current subject? A website without new content gets stale and Google knows about it.

SSL (Secure Sockets Layer)

is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Google is starting to take this into consideration from the beginning of 2017. You see if a domain has SSL if they have a lock next to the domain name in your browser.

Read more about the use of SSL here

Domain name

Is your brand well known, so people would put your brand name as a search keyword? Then maybe use the brand name over the business name. Or think about what people would search for if they would want your products and services and register a domain name with these keywords. You can have more than just one domain name for the same website.

Register a new domain name

Domain authority

Is the domain linked to from other trustworthy, business-related domains? Are those links gained in a natural way? Does anything look suspicious? Could you partner with other website owners whereby you deliver good quality content with a link to your website mentioned in it. Think about what value you could add to other websites?

Domain age

An older domain might have more trust than newer ones.

Define your keywords

Keyword research should be the starting point of your campaign, so think about what phrases or words will take too long to rank via SEO.

A common mistake when choosing words and phrases is to select generic terms that will never be able to boost your growth. By learning to recognise which words and phrases you need to target you’ll gain an insight into how your customers search for and find your website.

Another error is using three or more keywords per paragraph, which means you run the risk of being accused of ‘keyword stuffing’. There are penalties for this behaviour that could impact where your site appears in search engine results pages.

Measuring results

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Numerous tools are available that allow you to keep tabs on your website, traffic sources and user engagement. The free analytics tool Google Trends, which is used for keyword research, allows you to see what others search for and even plots on a graph how often a term is used over time – pinpointing geographically where most people are searching for a given term.

Other tools such as Google Webmasters are essential for understanding how search engines see your site. It will help website owners and web marketers monitor performance in the Google search index and gather information about search traffic, while offering technical status updates and crawling data.

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With Google Structured Data Markup

Your website brand is very important to your online success. Take control of your Google search results by adding Google Structured Data Markup to your Joomla! website.

What is Google Structured Data Markup?

Structured data refers to kinds of data with a high level of organization, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data markup is a text-based organization of data that is included in a file and served from the web. It typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications.

Structured data markup describes things on the web, along with their properties. When you provide structured data markup for your online content, you make that content eligible to appear in Google Search features such as with Breadcrumbs, or a Sitelinks Search Box Opening Hours, Address.

When Google next crawls the page, its indexing algorithms will process the your markup and make its content eligible to be used in Search results. Note that this process can take up to a week.

This special plugin enables you to set the name to be displayed in Google search results and provides support for JSON breadcrumbs that offer rich snippets. The markup is rendered in the head of your website, ensuring that each feature will not impact the design of your mobile optimized website.

Does Structured Data help with SEO?

There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates are a major search engine optimization ranking factor. Thus, structured data has a very high correlation with search engine rankings.

Features

Here are the features that make Google Structured Data Markup a powerful tool in your arsenal:

1. Site name – Indicate the preferred name you want Google to display in Search results
   
2. Site Logo – Specify which image Google should use as your sites’s logo in search results and the Knowledge Graph
   
3. Social Profile Links  – Add your social profile information to Google Knowledge Graph and search results
   
4. Breadcrumbs – Indicate each inner page position in the site hierarchy automatically
   
5. Sitelinks Searchbox – Add a custom searchbox for your website in Google search results
   
6. Local Business Listing – Add your Business Type, Opening Hours, Map, Phone, Address and more to Google search results
   
7. No Design Impact – The markup is rendered in JSON format in the head of your website, ensuring no impact in the design of your website
8. Cross-Browser Support – Full support for all the latest versions of each major desktop and mobile browser vendor.

{product 23|name|cart|link|border|pricedis3|pricetax1}

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Perth Web Design specialises in websites that are different to mainstream capturing the essence of your business in your website at affordable prices

Perth Web Design keys to successful online communication are grabbing your visitors’ attention & providing websites that are user-friendly. We create accessible website design that captures the eye & are easy to navigate.

We are a web design business in the Perth Hills of Australia, with a team of web developer & design experts. We are experts in creating Joomla, WordPress and Shopify websites.

Our experience demonstrates our deliverability of measurable results for our clients through practical and knowledgeable web design solutions. Our web design services  ensure our clients receive the very best business website.

Updating, upgrading & maintaining

Apart from creating websites we are also specialising in updating, upgrading and maintaining websites for our clients.

Upgrading an old website

Often an old website can be revamped at a very low cost. The content of your website is already there. This can be worked with easily. Why don’t you show us your website and hear what we can do for you?

Keeping your website updated to reduced security risks

A lot of website owners are not aware how crucial it is to have the website backend (plugins, extensions, themes, modules, components etc) updated. This can pose a security risk and your website is vulnerable to hackers.

Tuition

Do you have a website and you don’t know how to maintain it? Well, we can give you tuition and lead you to successfully taking over your website.

Portfolio of Perth Web Design

Our portfolio includes creative and original customised web design solutions for a wide spread clientele.

Praise

According to our clients our services are outstanding, above and beyond the average.

Get your free quote

Don’t be shy and get in contact with us to get a free quote for your next online presence adventure!

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Whilst Google is a search engine you want to have your website listed on, it can be quite a task to keep up with the regular changes to the rules that determine which websites show at the top of the natural search results.

On 21st April of this year Google changed the rules yet again to prioritise mobile friendly websites when users are searching via Google on mobile and tablet devices.  Here’s what google had to say:

Today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

So, what is there to do. Well, first I suggest you test if your website is mobile friendly using the official google tool here.

I would expect that the websites of my clients would be pretty much up to par with being mobile friendly, particularly the ones that were created in the last couple of years.

If your website isn’t mobile friendly you might want to look into either upgrading your website to the lastet technology or make it mobile friendly.

If you’d like your website to be fully mobile compatible I can help, get in touch with me today for a no-obligation chat.

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Do you need more input to help you make a decision what you would like to do about your SEO (Search Engine Optimisation) for your website. We have compiled a list of articles and video to help you with this.

The following article and videos are produced by AussieWebConversion.com.

• 1st page on Google™ Search Engine Result Page (SERP) Explained
  There are only three ways to get onto the front page of a Google search engine results page (serp) Everything else is BS!

  1. Pay for it
  2. Claim your free listing in Google Places™.
  3. SEO, There are no guarantees

• Google vs Yellow Pages™ – Let your figures do the talking!
  Yellow™ has ruled as a monopoly for decades. Now there is a new kid in town – Google, who is doing it better, faster and cheaper. See the results for yourself.

• Why “claim” your business in Google Places
  The data provided in Google Places is used for Google’s Universal search, Google Maps™, Google Earth™ and Google Mobile™. You must claim your business in Google Places so your business can be found on all of these platforms.

• What to do and what not to do with Google Places
  The what “to do” and what “not to do” when claiming your Google Places.

• How to Search Engine Optimise (SEO) your Google Places listing.
  How to Search Engine Optimise (SEO) your Google Places listing. Add pictures, YouTube™ videos, get reviews and add coupons.

• Using Google Alerts™ to monitor your competition.
  Using Google Alerts to monitor your competition, manage your online reputation and keep current on news in your industry using Google Alerts. Do this today!

• Does your “call to action” show in various browser sizes?
  Google Labs™ has a free tool to assist you to “see” what your own web site looks like in various browser sizes

• Reputation Management
  Control the “reputation” for your name, company and brand before someone else does!

• Claim your Business Name on Twitter™
  Protect your company, brand and products by claiming them on Twitter. It’s first in “best dressed”.

• No Cost Traffic with Google’s SEO Starter Guide
  Get the guidance you need directly from Google. Use Google’s own Search Engine optimisation Starter Guide to cut through all the hype. This is a 6 part series.

   

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Petra’s high standard of website design has portrayed my business in a highly professional manner. I am very pleased with the quality of her work and would highly recommend her. I am currently using her services to develop my 2nd website for my new business project.”

Top Qualities: Great Results, On Time, Creative

• http://resonatehynpotherapy.com.au – Resonate Hypnotherapy
• http://strategies4life.com.au – Strategies 4 Life through Hypnotherapy

Karen Easter
Hypnotherapist: Specialising in Trauma, Anxiety & Stress Related Issues including Weight Issues and Addictions.

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