An important part of your website ranking with search engines is that other websites find your content interesting and display a link to your website.

Here you find a list of websites that are happy to exchange a link with you. You can utilise it to your liking.

Link exchange has been a practice in the internet ever since. And it is a good practice too – if you do it right. Link exchange has a potential to positively impact site traffic and improve business relations.

I give you a link, you reciprocate, everyone’s happy, right? If only it were as easy as that.

Link Exchange

There are a lot of factors why you could consider link exchange. Here are some reasons:

• Their website is related to my site topics / niche and it not in competition with your website.
• Their website is valuable information, good navigation and looks professional.
• Their website does not exchange with hundreds of other websites – meaning my links are highly valuable and theirs is a commodity.
• They do not give out “nofollow” links. The search engine would never get to your website.

Link exchange helps but one-way links are the best. Exchanged links give a lot less link juice compared to one-way. I personally think it’s better to improve your site content and user-friendliness in order to get one-way links rather than investing your time asking around for link exchanges. It’s simply not worth it.

Internal Linking

This link building strategy is, of course, the easiest one to do. Why? Well because it’s a factor that you can manipulate 100% since the link is located within your website.

Internal linking helps search engine spiders find new content within your website. It also makes navigation easier for your readers in case they want more resources from you.

The best internal links are located inside your article and should not be clustered at the end of your content. You can have clustered related posts links but you should still also do internal linking on your own.

Blog commenting

Blog commenting used to be one clean linkbuilding game. Now blog commenting is generally frowned upon as a linkbuilding method. Most blogs have nofollowed blog comment links which makes any link that you build in their site useless when it comes to passing out page rank.

Scout out for blogs with a good amount of readers, great content and “dofollow” comment links if you are commenting for link building purposes.

Paid Links

Paying for links is an investment. But, like all investments, you have to choose and pick the cream of the crop. Pick the best website or blog – then pick the best webpage they have – then pick the best spot in that page. It would be best if your link is within the article itself. But if you can ask for a link in the sidebar, then all the better.

Make sure that you don’t use link brokers. Link brokers cannot give you any good link. All their links are already devalued by Google – because it is against Google’s webmaster guidelines to buy links in the first place. And since link brokers are most probably already identified by Google, buying from them will get you nowhere.

Social Media

These links are all nofollowed. Meaning they are useless when it comes to building page rank. However, building page rank is not the point when using social media. The main purpose of linkbuilding through social media is for your links to attract people in different social networks.

The purpose of this link building strategy is to get links outside the social networks through the people inside them.

Link Baiting

This link building strategy is arguably the best choice when it comes to effective one way link building. Link baiting is all about creating good, quality content to attract one-way links from people who deem your article worthy of attention.

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You are an integral part of the web development. All the content of your website is to be supplied by you at the beginning of the project.

Most of the content you will be able to change yourself after the website is established. As a commitment to our clients we offer an additional service whereby we can teach you to maintain your own website thus making you independent from us or other web designers. Of course, we will be here for you, should you want us to maintain your website for you.

Information on your website

Graphics / images and logos

Each website contains a good portion of graphic design.

Included in each package is the setup and customising of the graphic design of the template of the website.

Logo

However, creating a logo for your business is not part of the web package and in many cases you would already have and use your logo for your stationery, email signatures, business cards etc. I can take this logo (need to be supplied in electronic form like a .jpg, .gif, .tiff, .bmp, .pdf, .png) and tweak it to implement it into your website. 

If you do not yet have a logo, we can create one for you. You will need to supply us with the idea of your logo and the colours associated with it. You can use the logo later also in your stationery, signatures and as part of your business card creation. You are entitled to 5 revisions and all the files will be supplied to you for your perusal.

Images & photos on your website

Images can speak a thousand words! So, of course they are important components of each website.

You will need to supply us with the images / photos you want to use on your website. Please make sure that you only use images / photos that are your intellectual property or that are licensed for you to use it. Basically, do not just find one nice image on the web and use it on your website. There are several websites that provide royality free images that you can use.

Remember, our strength is in creating a very personal website for you, capturing and portraying your essence on your website. Using your own material just seems vital in the process.

Videos

Web or YouTube video is a great way to introduce yourself thus making yourself much more approachable to your audience particulary when you are in an industry that relies on personal contact. We can implement any video into your website however we normally do not create them.

Implementing them through YouTube or similar free services adds to the visibility and exposure thus raising effectively your website’s profile with the search engines like Google and Yahoo. Also, visitors tend to spend more time on your site as well.

• Promotional web videos are an exciting internet marketing tool for businesses large and small. Like a traditional TV commercial, a promotional web video will advertise your business’s advantages to potential customers. Unlike traditional TV commercials, promotional web videos can be broadcast directly to your target audience for free through email, search engine marketing and video sharing sites such as YouTube
• Producing a promotional web video doesn’t have to be complex or expensive. With a little bit of planning, you can produce a promotional web video that becomes a priceless marketing tool for your business.
• Videos can express a lot more than words alone.

SEO Keywords, Titles, Descriptions

Part of the package of a website is that we implement a powerful sitemap and link your website to Google webmaster and Google analytics, produce richt snippets for search engine and pings to submit your content.

• Inversion of Control™
• SEO Stats
• Google Analytics & Google Webmaster integration
• Stats and charts
• Search engines metainfo
• Google Indexing Tester™
• Links Analyzer
• Ping search engines
• Mindmap SCK layout
• Sitemap modules
• Htaccess editor

Read more about the powerful SEO we are using

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1. Planning

The more you know what you want from your website the better we can help you.

Ask yourself how your website should serve you. On the basis of this information we are then able to define the scope of the website.

2. Setting up

Once we established your needs, you will need a domain name and a web host to display your website to the public.

We will setup the content management system on your chosen web server and connect the domain name, we will create the desired email and FTP accounts for you and install the basic software needed.

3. Designing

Designing involves the creating the graphic look of your website. Do you have a branding established, it highly suggest we follow its guidelines. If not, you might have a logo  and some preferred colours or some sample websites that you particularly like the design of it.

The design is an important part of the structure for your future website.

4. Content

Content, content, content … we are talking about images, photos, videos, written articles and other information the website will display to your visitors. While the design plays one part in the equation, content is certainly the part that makes it complete. Remember, this is your opportunity to reach your audience. The better the content, the more interested your visitors will be. Apart from helping you structuring this content, we can not write any of your content for your website. This is what you need to bring to the table in order to complete your website.

5. Building / Implementing

In this stage we will install other extensions into your website and make final adjustments to the look and feel of your website.

6. Taking Ownership of your new Website – Signing Off

While some testing had to be done throughout the process of building your website, now is the time where the final testing will take place before the website is handed over to you and the website goes LIVE!

We will hand over a written document outlining all the passwords and what has been implemented into your website. You will be responsible to keep it in a safe place as we do not store records such like this for privacy reasons.

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Maintaining your website’s content

Maintaining your website is easy. You can make changes to your website no matter where you are. We offer either:

• support & tuition on demand to introduce you to your newly created website in order that you can take full advantage of all the features or
• we can help you maintain your website at a budget that suits your needs.

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