Chidlow, Western Australia +61 400 888 003 Mon-Fri: 9am to 5pm

Social Media for Your Business

Social media for business

Social Media? Your website is your real estate!

Much can be said about using social media for advertising your business. However, please keep in mind that all of the social networks, you never ever own anything. If one network goes down, all of your efforts & online presence are lost.

We like to build solid from the ground and we have seen it over and over: Your website is your real estate, it always belongs to you and you are in the driver seat of it. We keep saying the next best thing after your website is your mailing list. Still true, even in this time of social networks. A person signing up to your newsletter is in your database not somebody elses.

From here you are venturing out into the social media. Trick to it is, to keep content on your website and then share it to the Social Media, so everytime somebody clicks on it, they are coming back to your website, your very own real estate. Make it inviting and exchange details (newsletter).

Know your customer - know your social media

   If you are thinking about engaging the social network platforms to promote your business, take a little time to think about your perfect customer first. This will actually determine which platform(s) you want to engage for your advertising.

List your 10 most perfect customers and see what they have in common, what social media they might use and where there interest lies. Then you will see which platform is for you.

It is almost impossible to do quality advertising over too many platforms. It is time consuming, not just for creating content but more so for responding to possible clients on the different networks. So choose your platforms wisely.

The chart underneath will help you choosing the right platform for your business. Know your audience. Remember, it is not the quantity but the quality that still counts. Do one platform well than few poorly. Create content not ads - the rules are 80% content and 20% calls to action. One great post a week will suffice. Post visual branded content. Write the article in your website and then share it to your social media, so people come back to your website.

The 6 most used social media network platforms in Australia

Facebook - World's most popular social media

Used more by: Woman

Geographic: Living in suburban areas

Benefits:

  • Exposure to potential customers
  • Reach a targeted audience
  • Facebook insights
  • Increase website traffic and leads

Instagram - Mobile photo and video sharing network

Used more by: Woman

Geographic:  Living in urban areas

Benefits: 

  • Visual marketing
  • No edge ranking
  • Appears in all followers feed
  • Showcases your business personality

Tumblr - Microblogging social media network 

Used more by: Women and Men

Benefits: 

  • Fully customisable profiles & domain names
  • Could be used as a standalone website or blog
  • Engagement almost as high as in Facebook time wise
  • Content indexed by Google

LinkedIn - Business / professional social media

Used more by: Men

Geographic: Living in urban areas

Benefits: 

  • Build a professional network
  • Search for a professional in your area
  • Increase exposure of brand / products / services
  • Credibility
  • Attract new business

Twitter - 140 character messaging

Used more by: Men

Geographic: Living in urban areas

Benefits: 

  • Generating traffic to your website
  • Following trends in your industry
  • Promote your content - blog, video, etc
  • Direct access to your industry authority figures
  • Excellent and fast instant feedback & customer service

Pinterest - People pins photos into collections called boards

Used more by: Women

Geographic: Living in rural areas

Benefits: 

  • Indexed and analysed by Google
  • Increased CTR when product pinned with a price
  • Superior sales conversion to Facebook or Twitter
  • Verified company page
  • Rich pins (enhance your pin through app)

Other social media platforms worth considering 

YouTube - Video sharing network - second biggest search engine with 4 billion videos viewed daily

  • Save bandwidth of your website
  • Faster website performance
  • Demonstrate your products, services etc
  • Build email list (embed sign up in videos)
  • Build a content library
  • The content never dies
  • Indexed by Google

Google My Business - Engage with customers through Google for free

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps and collect reviews helping your search visibility on Google.

  • Indexed by Google, enhances your website ranking
  • Business information, website, contact, direction, business hours
  • Post relevant content 
  • Formatted posts
  • Services, Products and Events

Signup and verify your business

How to setup social media business pages

 

Our Update & Maintenance Plans

Our unique service (executed at the end of each month) is helping to keep your Wordpress or Joomla website in their best shape ever, adhering to best practice, defending against hacks, down time, or worse...

See our plans

Update and Maintenance Plans for Joomla and Wordpress Websites

Client Testimonial

Sara White - Scarves Australia

 Petra from World Wide Webstein has designed and created two comprehensive and unique websites for my business consistent with the brief given.

She is a great trainer and teacher and quickly enabled me to become competent and independent with my site.

She is a brilliant problem solver and yet highly creative, so you get the unusual left and right brain talents combined in a single and well-priced package. I would highly recommend Petra to businesses looking to create a website.

Sara White
Scarves Australia
 
 
+ READ MORE TESTIMONIALS

Our greatest joy is watching our clients succeed!

Joomla Content Management System

The Joomla Journey

Joomla! is a free and open-source content management system (CMS) for publishing web content. Over the years Joomla! has won several awards. It is built on a model–view–controller web application framework that can be used independently of the CMS that allows you to build powerful online applications.

Joomla! is one of the most popular website softwares, thanks to its global community of developers and volunteers, who make sure the platform is user friendly, extendable, multilingual, accessible, responsive, search engine optimized and so much more.

Get a quote

Wordpress Content Management System

Wordpressing your way

Wordpress has become over the years one of the popular website creation tools. Originally being primarily a blogging tool the community has helped to expand it to a content management system (CMS) also.

We still would consider WordPress as a tool that has its forte on the blogging side. However a huge community of developers turn it into a very attractive solution for a lot of businesses.

Get a quote

Shopify E-Commerce Solution

Shopify Web Design Special

If it comes to a stealth e-commerce website Shopify is the one for you. Once setup, it is easy for the owner to update and maintain the website.

It is an one mission control for your business, wherever you go whether it be orders and fulfillment, payments and managing your business.

Get a quote

Don't know much? Need some advise on what is the best solution for you? Don't be shy, your first consultation is on us!

Contact Us Now