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A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.

It is hard to determine how relevancy is calculated as the algorithm is often changed, and realistically only Google really knows what it is, but there are ways to improve your chances:

Page content

Content is very relevant to your business and the products and services you offer. Is your content unique? And is it useful and of a high quality? Pictures speak a thousand words but without the ALT description Google does not know what to do with it. Text is what Google can and does scan but careful not to overload it with keywords, you might get penalised.

Content freshness

Is the content fresh and original? Does it touch on a current subject? A website without new content gets stale and Google knows about it.

SSL (Secure Sockets Layer)

is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Google is starting to take this into consideration from the beginning of 2017. You see if a domain has SSL if they have a lock next to the domain name in your browser.

Read more about the use of SSL here

Domain name

Is your brand well known, so people would put your brand name as a search keyword? Then maybe use the brand name over the business name. Or think about what people would search for if they would want your products and services and register a domain name with these keywords. You can have more than just one domain name for the same website.

Register a new domain name

Domain authority

Is the domain linked to from other trustworthy, business-related domains? Are those links gained in a natural way? Does anything look suspicious? Could you partner with other website owners whereby you deliver good quality content with a link to your website mentioned in it. Think about what value you could add to other websites?

Domain age

An older domain might have more trust than newer ones.

Define your keywords

Keyword research should be the starting point of your campaign, so think about what phrases or words will take too long to rank via SEO.

A common mistake when choosing words and phrases is to select generic terms that will never be able to boost your growth. By learning to recognise which words and phrases you need to target you’ll gain an insight into how your customers search for and find your website.

Another error is using three or more keywords per paragraph, which means you run the risk of being accused of ‘keyword stuffing’. There are penalties for this behaviour that could impact where your site appears in search engine results pages.

Measuring results

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Numerous tools are available that allow you to keep tabs on your website, traffic sources and user engagement. The free analytics tool Google Trends, which is used for keyword research, allows you to see what others search for and even plots on a graph how often a term is used over time – pinpointing geographically where most people are searching for a given term.

Other tools such as Google Webmasters are essential for understanding how search engines see your site. It will help website owners and web marketers monitor performance in the Google search index and gather information about search traffic, while offering technical status updates and crawling data.

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An important part of your website ranking with search engines is that other websites find your content interesting and display a link to your website.

Here you find a list of websites that are happy to exchange a link with you. You can utilise it to your liking.

Link exchange has been a practice in the internet ever since. And it is a good practice too – if you do it right. Link exchange has a potential to positively impact site traffic and improve business relations.

I give you a link, you reciprocate, everyone’s happy, right? If only it were as easy as that.

Link Exchange

There are a lot of factors why you could consider link exchange. Here are some reasons:

• Their website is related to my site topics / niche and it not in competition with your website.
• Their website is valuable information, good navigation and looks professional.
• Their website does not exchange with hundreds of other websites – meaning my links are highly valuable and theirs is a commodity.
• They do not give out “nofollow” links. The search engine would never get to your website.

Link exchange helps but one-way links are the best. Exchanged links give a lot less link juice compared to one-way. I personally think it’s better to improve your site content and user-friendliness in order to get one-way links rather than investing your time asking around for link exchanges. It’s simply not worth it.

Internal Linking

This link building strategy is, of course, the easiest one to do. Why? Well because it’s a factor that you can manipulate 100% since the link is located within your website.

Internal linking helps search engine spiders find new content within your website. It also makes navigation easier for your readers in case they want more resources from you.

The best internal links are located inside your article and should not be clustered at the end of your content. You can have clustered related posts links but you should still also do internal linking on your own.

Blog commenting

Blog commenting used to be one clean linkbuilding game. Now blog commenting is generally frowned upon as a linkbuilding method. Most blogs have nofollowed blog comment links which makes any link that you build in their site useless when it comes to passing out page rank.

Scout out for blogs with a good amount of readers, great content and “dofollow” comment links if you are commenting for link building purposes.

Paid Links

Paying for links is an investment. But, like all investments, you have to choose and pick the cream of the crop. Pick the best website or blog – then pick the best webpage they have – then pick the best spot in that page. It would be best if your link is within the article itself. But if you can ask for a link in the sidebar, then all the better.

Make sure that you don’t use link brokers. Link brokers cannot give you any good link. All their links are already devalued by Google – because it is against Google’s webmaster guidelines to buy links in the first place. And since link brokers are most probably already identified by Google, buying from them will get you nowhere.

Social Media

These links are all nofollowed. Meaning they are useless when it comes to building page rank. However, building page rank is not the point when using social media. The main purpose of linkbuilding through social media is for your links to attract people in different social networks.

The purpose of this link building strategy is to get links outside the social networks through the people inside them.

Link Baiting

This link building strategy is arguably the best choice when it comes to effective one way link building. Link baiting is all about creating good, quality content to attract one-way links from people who deem your article worthy of attention.

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The post Link Building / SEO appeared first on World Wide Webstein - Web Design / Development Services.

SEO is the big word in the internet market today. There is huge advertisement for it. While there is some merit to do the SEO (Search Engine Optimisation), We would like to point out that in order to increase your traffic there are some other tools that might help your business even better (depending on the business you are in).

The website we have built for you has a nice foundation in SEO utilising some great extensions. 

Here are the top 3 traffic sources that drive buyers to your website:

1. Still number 1 would be the in-house mailing list. People who sign up are already interested in your services and / or products. Creating interesting newsletter is an absolute must but it keeps you in touch with your audience. They are most likely to come back to visit your site again. Good mailing list systems have an inbuilt analytic program that allows you to see how many of your users have a) opened the email b) have clicked on a link to your website.
2. Another good way to increase traffic to your website is an affiliate system. Your affiliates really endorse your website and it can generate a nice amount of traffic.
3. Last but not least of course it the search engine listing and ranking of your website, organic searches where people search by keywords are pretty much on top. While creating your articles and saving them, the keywords and description are generated for you. You can then go into METADATA OPTIONS and improve on it if you like.

Of course every website is a little different, for many the social media can be attractive and valuable to get your content into public.

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97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google.

Help your business stand out

Add photos, update your address and hours, or promote your business with Ads. Places for Business lets you make the most of your listing and show customers why they’ll want to choose you.

Connect with your customers

Being on Google helps people find, share, rate, and recommend your business to their friends, and people across the web. Places for Business lets you see what people are saying, and respond to customer reviews.

One great way to get more exposure in your local community is to utilise a wonderful service provided by Google called Google Places. In the process of establishing your website we  have already setup a Google account which you now can utilise to register your business. It is a simple and straight forward process.

Register your business on Google to be found by the local community

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