Apart from having a web presence such a landing page can be something like an “extended business card” or a flyer. It is your chance to make the first good impression to your future client and show them that you are there and present.

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Appealing to a specific clientele these adventures are most liked by the German speaking traveller who appreciates the experience of a very knowledgeable tour guide who also communicates fluently in their language.

Part of the package of designing this website was to educate the owner so that he is able to change content, add events and improve the SEO of his website on an ongoing basis.

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Part of the package was to teach Bruce how to manage his website, adding all the content, engaging good SEO and updating the website.

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The usage of this website is free to users who run holistic events in Australia. The revenue is generated through ads and later add-ons to further expand the advertising capability of the event ad.

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Project Brief

Westernex Pty Ltd needed a secure, mining-industry-focused web portal that lets approved customers assemble a request-for-quote without ever exposing list prices online. Key aims were:

• Support only mining customers behind a gated login or IP whitelist
• Offer 1,600+ products (cutting consumables, welding rods, safety gear) with multiple variants
• Enable “quote cart” workflows—users pick items and quantities, review their basket, then submit a single RFQ to Westernex sales
• Keep all pricing offline so every quote is customised and manually reviewed

Key Features & Deliverables

• Product Catalogue & Variants
  • 1,600+ SKUs organised by category (e.g. Core Bits, Saw Blades, Guides)
  • Variant selectors for size, material grade and packaging options
  • Live availability flags (in stock / lead time) without showing any price fields
• Quote Cart
  • “Add to quote” buttons on each product page and in search results
  • Persistent cart sidebar summarising quantities and part numbers
• RFQ Submission & Notifications
  • One-click “Submit Quote Request” sends consolidated enquiry to Westernex’s sales team
  • Automated acknowledgement email with PDF summary of requested items (no prices)
  • Dashboard for users to track status: “Received,” “In Review,” “Quoted,” “Closed”
• Mobile-Responsive Design
  • Optimised for field use on tablets and phones, ensuring geologists and site engineers can build quotes on the go

Special Integrations

1. Custom CRM Connector
   • Every RFQ creates a lead in Westernex’s CRM with line-item details and customer metadata
2. Availability Sync
   • Background job imports current stock and lead-time data from Westernex’s warehouse system every hour
3. PDF Summary Generator
   • Lightweight template that renders the RFQ basket into a branded PDF (item codes, descriptions, quantities

Outcomes & Achievements

• Streamlined lead capture: RFQ submissions rose by 70% within two months of launch.
• Reduced manual errors: CSV import and variant pickers cut mis-orders by 40%.
• Improved field usability: Mobile-responsive quote cart meant site-based engineers could assemble RFQs without returning to office.
• Enhanced customer trust: Keeping prices offline reinforced Westernex’s consultative, service-first approach in the mining industry.

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Website: plasticcoretray.com.au
Industry: Mining Supplies / Industrial Products
Project Type: Custom Website Design & Product Catalogue

Plastic Core Tray Australia is a trusted supplier of high-quality plastic core trays for the mining and exploration industry. The goal of this project was to create a clean, fast, and easy-to-navigate website that reflects the durability and reliability of their products — and makes it effortless for customers to get the information they need.

What I Delivered

🧱 Simple, Straightforward Design

The layout is deliberately minimal and user-focused. No distractions — just clear messaging, concise product information, and intuitive navigation. This supports the brand’s industrial feel and ensures instant clarity for buyers in technical industries.

📦 Product Catalogue (Without E-Commerce)

Instead of a full online store, this site acts as a product showcase. Each tray size is presented with key specs and optional PDF downloads — ideal for B2B clients who prefer direct contact and quoting over checkout-based transactions.

⚙️ Built for Speed & Function

• Optimised for fast loading and mobile use
• Clear CTAs to encourage direct enquiries
• Built on a lightweight WordPress structure with performance in mind
• SEO-optimised for niche industry terms

🌐 Scalable & Easy to Manage

The backend is streamlined so that adding new product variants or documents is easy — no unnecessary complexity, just efficient content management for the client.

Why This Project Stands Out

This site proves that even highly niche, technical businesses benefit from professional, well-organised web design. It shows that you can be straightforward without being plain, and industrial without sacrificing style or user experience.

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Over the last 28 years WAGBA has grown to be part of Western Australia’s business landscape. Valuable contacts with government agencies in Western Australia and Canberra were established. The German Government recognized that this association is a great outpost in WA.

The volume of trade between Western Australia and Germany exceeded $650 million, reflecting the very positive trade and investment relations that exist. Germany is in fact Western Australia’s 10th largest import market.

This all translates into a business association which offers all members and their clients unprecedented opportunities to advertise and develop their businesses.

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Creating this website for her meant to take this into consideration and letting Christina’s energy permeate the website so that future clients get a very good feel for her services.

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The website is set up in such a way that the principal and all the reps and employees can make changes and receive communication through their own agency email through forms set up for each person.

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Read about the website

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