We certainly all agree that if you have a business, you would want to have a website. As I wrote in an earlier post, for me your website is and stays your real estate.

The social media is great when it comes to help you promote your business to a wider public. And there are still a lot of services that you can use for free that will be beneficial to you. 

However more and more business now goes to paid avertising and this can become very expensive and time consuming as well. Think about it, you are still the one who needs to generate the content and that takes time and resources. 

I have heard from clients how exhausting it can be running your business and driving your advertising. A lot of clients have been utilising paid advertising and did not have much success with it or the advertising costs would eat up any profits that were made by advertising.

I am a strong advocate of keeping your business close to your chest, meaning running your blog on your website and then feed it out to the media, having your own mailing list (and not abuse it), creating content on your website that is interesting to a possible client. Your clients would like to hear how you experience your business, who you are in relation to it and if they can trust you. 

So think about what you like about your business, create within that parameter and do it first and foremost on your website then feed out to the social media and most of all, trust the organic growing of your business. You like it and so will your clients as they come in to find you.

If you would like to have help in clarifying what could work for your particular business, please book an appointment for an consultation. A small investment of AU$90 per hour will help you streamline your internet adventure and lets you enjoy your business more!

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We all agree that a certain exposure to social media is necessary in order to promote your website, services and products. 

However, I don’t know how much you are aware of the fact that for example Facebook calls now every sentence, every image, and video its own by the sheer fact that you are publishing it on Facebook. You just silently agreed.

More and more we are finding that search engines and social media control how we interact, advertise, think, live and breathe. “Artifical Intelligence” precisely delivers cut-out personal advertising right into our faces.

Your personal website is YOUR REAL ESTATE hence you have the control over what you publish, who owns it and how you interact with your clients. As I said before, build your own mailing list apart from all the social media ones and most of all, deliver the best service you can. People do remember this, they relax by knowing that they are in good hands.

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SEO is the big word in the internet market today. There is huge advertisement for it. While there is some merit to do the SEO (Search Engine Optimisation), We would like to point out that in order to increase your traffic there are some other tools that might help your business even better (depending on the business you are in).

The website we have built for you has a nice foundation in SEO utilising some great extensions. 

Here are the top 3 traffic sources that drive buyers to your website:

1. Still number 1 would be the in-house mailing list. People who sign up are already interested in your services and / or products. Creating interesting newsletter is an absolute must but it keeps you in touch with your audience. They are most likely to come back to visit your site again. Good mailing list systems have an inbuilt analytic program that allows you to see how many of your users have a) opened the email b) have clicked on a link to your website.
2. Another good way to increase traffic to your website is an affiliate system. Your affiliates really endorse your website and it can generate a nice amount of traffic.
3. Last but not least of course it the search engine listing and ranking of your website, organic searches where people search by keywords are pretty much on top. While creating your articles and saving them, the keywords and description are generated for you. You can then go into METADATA OPTIONS and improve on it if you like.

Of course every website is a little different, for many the social media can be attractive and valuable to get your content into public.

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