Have you been thinking of creating a new website because your website is dated? Maybe a little investment could bring you more than you thought?

The website has served you well and now it is time to give it a “new coat of paint” and add some features that you have been missing e.g. making it responsive, Facebook, LinkedIn and Google integration or a newsletter that allows you to talk to your clientele directly.

We like to take you by the hand and update your website all at once or step by step whatever suits you best. Our experience is that by implementing / upgrading one piece at the time it will show you the value of your new feature.

We take a lot of joy and pride in helping you with that and often it does not “cost an arm or a leg”. It is not always necessary to create a whole new website!

Contact us for a complimentary quote

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A LinkedIn Company Page helps others learn more about your business, brand, products and services, and job opportunities.

You can create one from the Add a Company page.

Note: Before starting, you must own a personal LinkedIn profile set up with your true first and last name. Also, make sure you meet the requirements to add a Company Page and that your current company doesn’t already have one.

To create a Company Page

1. Move your cursor over Interests at the top of your homepage and select Companies.
2. Click Create in the Create a Company Page box on the right.
3. Enter your company’s official name and your work email address.
4. Click Continue and enter your company information.
   • If the work email address you provide is an unconfirmed email address on your LinkedIn account, a message will be sent to that address. Follow the instructions in the message to confirm your email address, and then use the instructions above to add the Company Page.
   • A red error message may appear if you have problems adding a Company Page.
   • A preview of your Company Page is not available. When you publish the page, it is live on our website.

Note: To publish your Company Page you must include a company description (250-2000 characters including spaces), and company website URL.

Important: Company Pages and the LinkedIn desktop experience were both recently redesigned. The new experience is being released in phases and may not be available to everyone at this time. As an admin, you can click Take me back to the old Company Page at the top of your Company Page. This will allow you to manage the old view, which is still visible to some members.

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Social Media? Your website is your real estate!

Much can be said about using social media for advertising your business. However, please keep in mind that all of the social networks, you never ever own anything. If one network goes down, all of your efforts & online presence are lost.

We like to build solid from the ground and we have seen it over and over: Your website is your real estate, it always belongs to you and you are in the driver seat of it. We keep saying the next best thing after your website is your mailing list. Still true, even in this time of social networks. A person signing up to your newsletter is in your database not somebody elses.

From here you are venturing out into the social media. Trick to it is, to keep content on your website and then share it to the Social Media, so everytime somebody clicks on it, they are coming back to your website, your very own real estate. Make it inviting and exchange details (newsletter).

Know your customer – know your social media

   If you are thinking about engaging the social network platforms to promote your business, take a little time to think about your perfect customer first. This will actually determine which platform(s) you want to engage for your advertising.

List your 10 most perfect customers and see what they have in common, what social media they might use and where there interest lies. Then you will see which platform is for you.

It is almost impossible to do quality advertising over too many platforms. It is time consuming, not just for creating content but more so for responding to possible clients on the different networks. So choose your platforms wisely.

The chart underneath will help you choosing the right platform for your business. Know your audience. Remember, it is not the quantity but the quality that still counts. Do one platform well than few poorly. Create content not ads – the rules are 80% content and 20% calls to action. One great post a week will suffice. Post visual branded content. Write the article in your website and then share it to your social media, so people come back to your website.

The 6 most used social media network platforms in Australia

Facebook – World’s most popular social media

Used more by: Woman

Geographic: Living in suburban areas

Benefits:

• Exposure to potential customers
• Reach a targeted audience
• Facebook insights
• Increase website traffic and leads

Instagram – Mobile photo and video sharing network

Used more by: Woman

Geographic:  Living in urban areas

Benefits: 

• Visual marketing
• No edge ranking
• Appears in all followers feed
• Showcases your business personality

Tumblr – Microblogging social media network 

Used more by: Women and Men

Benefits: 

• Fully customisable profiles & domain names
• Could be used as a standalone website or blog
• Engagement almost as high as in Facebook time wise
• Content indexed by Google

LinkedIn – Business / professional social media

Used more by: Men

Geographic: Living in urban areas

Benefits: 

• Build a professional network
• Search for a professional in your area
• Increase exposure of brand / products / services
• Credibility
• Attract new business

Twitter – 140 character messaging

Used more by: Men

Geographic: Living in urban areas

Benefits: 

• Generating traffic to your website
• Following trends in your industry
• Promote your content – blog, video, etc
• Direct access to your industry authority figures
• Excellent and fast instant feedback & customer service

Pinterest – People pins photos into collections called boards

Used more by: Women

Geographic: Living in rural areas

Benefits: 

• Indexed and analysed by Google
• Increased CTR when product pinned with a price
• Superior sales conversion to Facebook or Twitter
• Verified company page
• Rich pins (enhance your pin through app)

Other social media platforms worth considering 

YouTube – Video sharing network – second biggest search engine with 4 billion videos viewed daily

• Save bandwidth of your website
• Faster website performance
• Demonstrate your products, services etc
• Build email list (embed sign up in videos)
• Build a content library
• The content never dies
• Indexed by Google

Google My Business – Engage with customers through Google for free

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps and collect reviews helping your search visibility on Google.

• Indexed by Google, enhances your website ranking
• Business information, website, contact, direction, business hours
• Post relevant content 
• Formatted posts
• Services, Products and Events

Signup and verify your business

How to setup social media business pages

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All the content can easily be shared to all social medias like Facebook, Twitter, LinkedIn and more …

Visit the website

Read the owners testimonial

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