What would you type into Google’s search engine to find products, services or content on your website?

Just google it has become a common term in our language. What kind of keywords or keyphrases would you type into a search engine?

Think about it, most likely a lot of other people would use the same terms to look for services, products or content on the internet. So just go ahead and search for things you are offering through your website.

Do you come up in on the first page of the search results or are you in the following pages or do you not show up at all? Here is where the fun starts and here is where you can start improving your Search Engine Results Page short SERP (see Wikipedia for more details) and get a lot more organic search traffic.

Here are some methods that might help you to determine what keywords and keyphrases to use on your webpage.

1. Spy on your competitors keywords

With a little detective work by spying on the competition you are able to redirect more traffic to your website. This is called competitive auditing and is a common practice in SEO. Do you know the top keywords your top three competitors are ranking for right now? It might be worth to invest some time to find out.

Finding out exactly which keywords are sending them the most business, then creating content that’s more attractive than theirs will certainly redirect some traffic over to you.

 

Helpful tools to spy on your competitors keywords

Do you know who your competitors are?

1. UberSuggest is a great tool to determine how your competitors use keywords to achieve their ranking. Just enter your competitors website and let UberSuggest give you the results.
2. Semrush is another service that you can use to spy on competitors website keywords. Click on Domain Analytics -> Organic Research and enter the domain, subdomain or URL, choose your specific country and get your insights. Please note: In the free version you are only able to get results for the domain not its subdomains or links.

Both of these services have some basic feature that you can use free of charge.

 

2. Find keywords that can deliver great results

The most used keywords are the ones you will have the most competition with. It might not be the smartest decision to try and beat your competitors by using them.

Google looks for content that people are searching for but is not so available on the internet. This is your opportunity to get great exposure for your website. Find keywords or phrases with less competition but still generates a decent amount of traffic!

 

Here is how you can find these keywords and keyphrases

1. Keyword Surfer – an extension to Google Chrome shows local search volume estimates for countries. Simply install this extension on Google Chrome browser or Opera browser, watch their introductionary video and you are a step ahead in the game.
2. The tool that is often used is Google’s Keyword Planner tool. It is quite powerful and you can use it to create Google ads campaigns.
3. What about a very simple concept? Use the Google search engine and type your keywords in there. See what Google lists for you and you discover who your competition is. Right at the bottom you will find some of Google suggestions of other similar or related keywords or keyphrases that could be of interest to you to promote.

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9 out of 10 searches begin online with a search engine …

Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via organic search results from Google, Bing and the other search engines.

Generally, the higher a websites shows on a search engine page, the more visitors and traffic that website will receive.

Search engine optimization, in its simplest form, means thinking about the words or phrases that people might use to find your business and your website, and writing content that includes those words and phrases.

Feeding the right information from your website to the search engines

SEO has become big business and it is not always as successful as one would hope it to be. Fact is that a lot of time and money goes into feeding those search engines the right information in order to grab a higher ranking listing.

Generally, the search engines  look at titles, descriptions, meta tags, image descriptions, linking within the website, links from the outside that feed into your website indicating that your website is of interest to others. They engage comprehensive algorithms to make sure that the information is not just only set up to get a higher listing but the information on your website is actually relevant to what you are portraying.

Website owners often highly desire that their site appears in the top 10 in a search engine search. This is because users are not very likely to look over more than one search engine results page (also known as SERPs). In order to obtain good placement on search results in the various engines, webmasters must optimize their web pages. The process is called search engine optimization. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site (i.e.. How many clicks from the home page are required to access a particular web page?), and the number of web pages that link to a given web page. The Google search engine also uses a concept called page rank.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at considerably more than the sheer volume of votes, or links a page receives: for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages important. Using these and other factors, Google provides its views on pages’ relative importance.

Engaging a powerful helper

On every website we build we install a powerful sitemap extension that allows us the feed the search engines with the information they are looking for. It can be easily customised in the backend of your website. The extension is tied into the Google webmaster (console), Google analytics account of the website.

More about Sitemaps & SEO implementation on your website

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