Have you been thinking of creating a new website because your website is dated? Maybe a little investment could bring you more than you thought?

The website has served you well and now it is time to give it a “new coat of paint” and add some features that you have been missing e.g. making it responsive, Facebook, LinkedIn and Google integration or a newsletter that allows you to talk to your clientele directly.

We like to take you by the hand and update your website all at once or step by step whatever suits you best. Our experience is that by implementing / upgrading one piece at the time it will show you the value of your new feature.

We take a lot of joy and pride in helping you with that and often it does not “cost an arm or a leg”. It is not always necessary to create a whole new website!

Contact us for a complimentary quote

The post Is your website in need of a refreshment? Update website! appeared first on World Wide Webstein - Web Design / Development Services.

Lately in my business it is all about getting better media exposure, getting a better rank on Google etc. You know that I still am an advocate of stimulating the organic growth of a business which does not mean we can not engage free and clever services that are just waiting to be utilised.

One of these are the Google Reviews. The more reviews you have, the better a user that found you googling has an understanding on what he can expect from your services.
 

So how do you get one and then use it

What we are doing is, we are creating a link that we give our client that conveniently leads them to the review page. In order to be able to create such a link, you need to have a Google Business account.

Create or check your Google Business account

Next, once the Google Business account is setup (most of you have one already), create a link that you can send to your clients or have it setup in your mail signature and / or on your website. Please make sure that you use the “Create a link using the PlaceID Lookup Tool” on the link provided underneath as it works much better.

Create a link for customers to write reviews

And here you are …

Thank you for your time to read this newsletter and while I have your attention, may I ask you to leave me a review in my Google Business (you need to be logged into Google)? Check it out how it could also work for you by clicking on the button below.

Leave a review for World Wide Webstein – THANK YOU

Let me know if you enjoy this little tips and tricks and I will continue to share little useful snippets with you.

The post Improve the ranking of your business on Google appeared first on World Wide Webstein - Web Design / Development Services.

Google is always changing the way they rank sites – there are hundreds of updates to their algorithm every year.

But, despite all the changes, Google’s #1 recommendation has always been to have an up-to-date, valid XML Sitemap. If you aren’t creating a sitemap and maintain it on a regular basis, you could be missing out on rankings – not only for your main website pages, but also for the niche pages that can rank best to bring in long-tail traffic.

Don’t despair, there is an easy, elegant & cost effective solution!

As our existing clients with a Joomla website know we install by default a component called JSitemap Pro.

JSitemap Pro is a complete and powerful SEO suite. It will easily generate your sitemap generation and help with management, site indexing and analytics. JSitemap Pro helps improving your site’s ranking. You not only can manage all types of sitemap content, you don’t need to purchase an additional SEO extensions or hire an expensive SEO specialist to help you boost your website’s search engine indexing and ranking.

Here are just some of the features and functionalites, JSitemap Pro has to offer:

JSitemap Pro SEO Spider

JSitemap Pro ‘SEO Spider’ will help you identify any SEO issues your website might be experiencing at a glance and optimize your website for search engines. It will highlight the following SEO information and any search engine optimization problems:

• Crawled links/pages and their respective indexation directive
• HTTP status of each page (200, 500 status, and so on)
• The Title of each page
• The Description of each page and whether it is too short or not
• All header tags (H1 – H6) in every page
• The canonical URL for the page
• Any duplicate titles
• Any duplicate page description

Search Engine Meta Info

With the search engines Metainfo functionality, you can add/edit, by visiting one single page, the following:

• Page Title for the search engines and browsers: This title is shown in search engine results, in the browser and shared on socials. It should be about 50-60 characters long
• Page Description for search engines: This is the description normally shown in search engine results and shared on socials. It should be about 150-160 characters long
• Indexing directive: This is to easily help you provide indexing directives to the search engines instructing them to whether index the page and follow any links, not to index the page but follow any links, to index the page but not to follow any links, and last, not to index the page nor follow any links
• Image for social share: You can specify an image to instruct social networks to pick the correct image when sharing the page
• Save/Delete: Save meta info for this link, or delete current ones
• Published : Whether to publish the meta info you added/edited for the particular page or not by clicking on No/Yes
• Exclude: With this option, you can exclude any page and any links within the page from every XML sitemap

Google Indexing Tester

One of the biggest feature offered by JSitemap Pro is the Google indexing tester. It allows you to monitor how your website is being indexed by Google, which titles and descriptions have been indexed by Google and the relevancy order of each page.

JSitemap Pro also alows you to perform searches using a specific keywords, indexing language, language and the number of pages you want to see on the report:

• Navigate through pages of Google search engine result page (SERP)
• See the search result for a specific keyword
• See the average keyword SERP rank which will quickly let you know in which page your website is ranked for the given keyword
• See the Indexed Title of your competitor – This will allow you to ethically spy on your competition and see how they named their page (hint)
• See your website’s page, or your competition’s indexed link
• And the indexed page description.

Using ‘JSitemap Pro Google Indexer Tester’, you should be able to look at your competitor’s indexed page title and description to help you write a better title and description for your targeted keyword and page.

Integrated Pingo-O-Matic Web Service

Going to multiple search engines and informing them of new or updated pages is not necessary anymore when using JSitemap Pro integrated ‘Ping-O-Matic’ service.

Ping-O-Matic is a web service that will tell search engines about your new or updated content, in one single action.

{loadposition seo-school}

The post Google ranking and sitemaps appeared first on World Wide Webstein - Web Design / Development Services.

A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.

It is hard to determine how relevancy is calculated as the algorithm is often changed, and realistically only Google really knows what it is, but there are ways to improve your chances:

Page content

Content is very relevant to your business and the products and services you offer. Is your content unique? And is it useful and of a high quality? Pictures speak a thousand words but without the ALT description Google does not know what to do with it. Text is what Google can and does scan but careful not to overload it with keywords, you might get penalised.

Content freshness

Is the content fresh and original? Does it touch on a current subject? A website without new content gets stale and Google knows about it.

SSL (Secure Sockets Layer)

is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Google is starting to take this into consideration from the beginning of 2017. You see if a domain has SSL if they have a lock next to the domain name in your browser.

Read more about the use of SSL here

Domain name

Is your brand well known, so people would put your brand name as a search keyword? Then maybe use the brand name over the business name. Or think about what people would search for if they would want your products and services and register a domain name with these keywords. You can have more than just one domain name for the same website.

Register a new domain name

Domain authority

Is the domain linked to from other trustworthy, business-related domains? Are those links gained in a natural way? Does anything look suspicious? Could you partner with other website owners whereby you deliver good quality content with a link to your website mentioned in it. Think about what value you could add to other websites?

Domain age

An older domain might have more trust than newer ones.

Define your keywords

Keyword research should be the starting point of your campaign, so think about what phrases or words will take too long to rank via SEO.

A common mistake when choosing words and phrases is to select generic terms that will never be able to boost your growth. By learning to recognise which words and phrases you need to target you’ll gain an insight into how your customers search for and find your website.

Another error is using three or more keywords per paragraph, which means you run the risk of being accused of ‘keyword stuffing’. There are penalties for this behaviour that could impact where your site appears in search engine results pages.

Measuring results

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Numerous tools are available that allow you to keep tabs on your website, traffic sources and user engagement. The free analytics tool Google Trends, which is used for keyword research, allows you to see what others search for and even plots on a graph how often a term is used over time – pinpointing geographically where most people are searching for a given term.

Other tools such as Google Webmasters are essential for understanding how search engines see your site. It will help website owners and web marketers monitor performance in the Google search index and gather information about search traffic, while offering technical status updates and crawling data.

{loadposition seo-school}

The post Components that help your website to become No. 1 in Google appeared first on World Wide Webstein - Web Design / Development Services.

With Google Structured Data Markup

Your website brand is very important to your online success. Take control of your Google search results by adding Google Structured Data Markup to your Joomla! website.

What is Google Structured Data Markup?

Structured data refers to kinds of data with a high level of organization, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data markup is a text-based organization of data that is included in a file and served from the web. It typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications.

Structured data markup describes things on the web, along with their properties. When you provide structured data markup for your online content, you make that content eligible to appear in Google Search features such as with Breadcrumbs, or a Sitelinks Search Box Opening Hours, Address.

When Google next crawls the page, its indexing algorithms will process the your markup and make its content eligible to be used in Search results. Note that this process can take up to a week.

This special plugin enables you to set the name to be displayed in Google search results and provides support for JSON breadcrumbs that offer rich snippets. The markup is rendered in the head of your website, ensuring that each feature will not impact the design of your mobile optimized website.

Does Structured Data help with SEO?

There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates are a major search engine optimization ranking factor. Thus, structured data has a very high correlation with search engine rankings.

Features

Here are the features that make Google Structured Data Markup a powerful tool in your arsenal:

1. Site name – Indicate the preferred name you want Google to display in Search results
   
2. Site Logo – Specify which image Google should use as your sites’s logo in search results and the Knowledge Graph
   
3. Social Profile Links  – Add your social profile information to Google Knowledge Graph and search results
   
4. Breadcrumbs – Indicate each inner page position in the site hierarchy automatically
   
5. Sitelinks Searchbox – Add a custom searchbox for your website in Google search results
   
6. Local Business Listing – Add your Business Type, Opening Hours, Map, Phone, Address and more to Google search results
   
7. No Design Impact – The markup is rendered in JSON format in the head of your website, ensuring no impact in the design of your website
8. Cross-Browser Support – Full support for all the latest versions of each major desktop and mobile browser vendor.

{product 23|name|cart|link|border|pricedis3|pricetax1}

The post Take Control of your Google Search Result appeared first on World Wide Webstein - Web Design / Development Services.

Whilst Google is a search engine you want to have your website listed on, it can be quite a task to keep up with the regular changes to the rules that determine which websites show at the top of the natural search results.

On 21st April of this year Google changed the rules yet again to prioritise mobile friendly websites when users are searching via Google on mobile and tablet devices.  Here’s what google had to say:

Today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

So, what is there to do. Well, first I suggest you test if your website is mobile friendly using the official google tool here.

I would expect that the websites of my clients would be pretty much up to par with being mobile friendly, particularly the ones that were created in the last couple of years.

If your website isn’t mobile friendly you might want to look into either upgrading your website to the lastet technology or make it mobile friendly.

If you’d like your website to be fully mobile compatible I can help, get in touch with me today for a no-obligation chat.

The post Google rewards mobile friendly sites appeared first on World Wide Webstein - Web Design / Development Services.

Do you need more input to help you make a decision what you would like to do about your SEO (Search Engine Optimisation) for your website. We have compiled a list of articles and video to help you with this.

The following article and videos are produced by AussieWebConversion.com.

• 1st page on Google™ Search Engine Result Page (SERP) Explained
  There are only three ways to get onto the front page of a Google search engine results page (serp) Everything else is BS!

  1. Pay for it
  2. Claim your free listing in Google Places™.
  3. SEO, There are no guarantees

• Google vs Yellow Pages™ – Let your figures do the talking!
  Yellow™ has ruled as a monopoly for decades. Now there is a new kid in town – Google, who is doing it better, faster and cheaper. See the results for yourself.

• Why “claim” your business in Google Places
  The data provided in Google Places is used for Google’s Universal search, Google Maps™, Google Earth™ and Google Mobile™. You must claim your business in Google Places so your business can be found on all of these platforms.

• What to do and what not to do with Google Places
  The what “to do” and what “not to do” when claiming your Google Places.

• How to Search Engine Optimise (SEO) your Google Places listing.
  How to Search Engine Optimise (SEO) your Google Places listing. Add pictures, YouTube™ videos, get reviews and add coupons.

• Using Google Alerts™ to monitor your competition.
  Using Google Alerts to monitor your competition, manage your online reputation and keep current on news in your industry using Google Alerts. Do this today!

• Does your “call to action” show in various browser sizes?
  Google Labs™ has a free tool to assist you to “see” what your own web site looks like in various browser sizes

• Reputation Management
  Control the “reputation” for your name, company and brand before someone else does!

• Claim your Business Name on Twitter™
  Protect your company, brand and products by claiming them on Twitter. It’s first in “best dressed”.

• No Cost Traffic with Google’s SEO Starter Guide
  Get the guidance you need directly from Google. Use Google’s own Search Engine optimisation Starter Guide to cut through all the hype. This is a 6 part series.

   

The post Web Conversion, Google, Traffic appeared first on World Wide Webstein - Web Design / Development Services.

It might be a good starting point for you in case you feel your website is compromised:

Google Webmasters Help for Attacked Sites

StopBadWare Inc is a non-profit website that is endorsed by Google and helps you understand and remedy possible attacks.

The post Check your website for spam or malware appeared first on World Wide Webstein - Web Design / Development Services.

Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+. There is no extra charge by Google for you to list your business. 

Your business listing helps your search engine ranking with Google and exposes your website to potentially more clients. Worth while doing!

Be found by customers across Google

Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using.

Make it easy for customers to get in touch

Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones.

Start a conversation with your people

Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.

Create your Google Business Page yourself

Please use this link to start creating the Google Business Page yourself. You will need a Google+ account (if you have a Gmail address, you already have an account that you can utilise).

1. Type the address of your business
2. If the address can not be found, choose the option to add the business listing.
3. Follow the instructions provided by Google.

We can create your Google Business Page

We can take the work and worry of you and create you Google Business Page for you. Once this is done we will link your website to your Google Business Page.

{product 22|name|cart|link|border|pricedis3|pricetax1}

The post Google Business Page appeared first on World Wide Webstein - Web Design / Development Services.

9 out of 10 searches begin online with a search engine …

Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via organic search results from Google, Bing and the other search engines.

Generally, the higher a websites shows on a search engine page, the more visitors and traffic that website will receive.

Search engine optimization, in its simplest form, means thinking about the words or phrases that people might use to find your business and your website, and writing content that includes those words and phrases.

Feeding the right information from your website to the search engines

SEO has become big business and it is not always as successful as one would hope it to be. Fact is that a lot of time and money goes into feeding those search engines the right information in order to grab a higher ranking listing.

Generally, the search engines  look at titles, descriptions, meta tags, image descriptions, linking within the website, links from the outside that feed into your website indicating that your website is of interest to others. They engage comprehensive algorithms to make sure that the information is not just only set up to get a higher listing but the information on your website is actually relevant to what you are portraying.

Website owners often highly desire that their site appears in the top 10 in a search engine search. This is because users are not very likely to look over more than one search engine results page (also known as SERPs). In order to obtain good placement on search results in the various engines, webmasters must optimize their web pages. The process is called search engine optimization. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site (i.e.. How many clicks from the home page are required to access a particular web page?), and the number of web pages that link to a given web page. The Google search engine also uses a concept called page rank.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at considerably more than the sheer volume of votes, or links a page receives: for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages important. Using these and other factors, Google provides its views on pages’ relative importance.

Engaging a powerful helper

On every website we build we install a powerful sitemap extension that allows us the feed the search engines with the information they are looking for. It can be easily customised in the backend of your website. The extension is tied into the Google webmaster (console), Google analytics account of the website.

More about Sitemaps & SEO implementation on your website

{loadposition seo-school}

The post What is Search Engine Optimisation (SEO)? appeared first on World Wide Webstein - Web Design / Development Services.