The usage of this website is free to users who run holistic events in Australia. The revenue is generated through ads and later add-ons to further expand the advertising capability of the event ad.

Visit the website

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A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.

It is hard to determine how relevancy is calculated as the algorithm is often changed, and realistically only Google really knows what it is, but there are ways to improve your chances:

Page content

Content is very relevant to your business and the products and services you offer. Is your content unique? And is it useful and of a high quality? Pictures speak a thousand words but without the ALT description Google does not know what to do with it. Text is what Google can and does scan but careful not to overload it with keywords, you might get penalised.

Content freshness

Is the content fresh and original? Does it touch on a current subject? A website without new content gets stale and Google knows about it.

SSL (Secure Sockets Layer)

is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Google is starting to take this into consideration from the beginning of 2017. You see if a domain has SSL if they have a lock next to the domain name in your browser.

Read more about the use of SSL here

Domain name

Is your brand well known, so people would put your brand name as a search keyword? Then maybe use the brand name over the business name. Or think about what people would search for if they would want your products and services and register a domain name with these keywords. You can have more than just one domain name for the same website.

Register a new domain name

Domain authority

Is the domain linked to from other trustworthy, business-related domains? Are those links gained in a natural way? Does anything look suspicious? Could you partner with other website owners whereby you deliver good quality content with a link to your website mentioned in it. Think about what value you could add to other websites?

Domain age

An older domain might have more trust than newer ones.

Define your keywords

Keyword research should be the starting point of your campaign, so think about what phrases or words will take too long to rank via SEO.

A common mistake when choosing words and phrases is to select generic terms that will never be able to boost your growth. By learning to recognise which words and phrases you need to target you’ll gain an insight into how your customers search for and find your website.

Another error is using three or more keywords per paragraph, which means you run the risk of being accused of ‘keyword stuffing’. There are penalties for this behaviour that could impact where your site appears in search engine results pages.

Measuring results

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Numerous tools are available that allow you to keep tabs on your website, traffic sources and user engagement. The free analytics tool Google Trends, which is used for keyword research, allows you to see what others search for and even plots on a graph how often a term is used over time – pinpointing geographically where most people are searching for a given term.

Other tools such as Google Webmasters are essential for understanding how search engines see your site. It will help website owners and web marketers monitor performance in the Google search index and gather information about search traffic, while offering technical status updates and crawling data.

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Have you been thinking of creating a new website because your website is dated? Maybe a little investment could bring you more than you thought?

The website has served you well and now it is time to give it a “new coat of paint” and add some features that you have been missing e.g. making it responsive, Facebook, LinkedIn and Google integration or a newsletter that allows you to talk to your clientele directly.

We take a lot of joy and pride in helping you with that and often it does not “cost an arm or a leg”. It is not always necessary to create a whole new website!

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Do you need more input to help you make a decision what you would like to do about your SEO (Search Engine Optimisation) for your website. We have compiled a list of articles and video to help you with this.

The following article and videos are produced by AussieWebConversion.com.

• 1st page on Google™ Search Engine Result Page (SERP) Explained
  There are only three ways to get onto the front page of a Google search engine results page (serp) Everything else is BS!

  1. Pay for it
  2. Claim your free listing in Google Places™.
  3. SEO, There are no guarantees

• Google vs Yellow Pages™ – Let your figures do the talking!
  Yellow™ has ruled as a monopoly for decades. Now there is a new kid in town – Google, who is doing it better, faster and cheaper. See the results for yourself.

• Why “claim” your business in Google Places
  The data provided in Google Places is used for Google’s Universal search, Google Maps™, Google Earth™ and Google Mobile™. You must claim your business in Google Places so your business can be found on all of these platforms.

• What to do and what not to do with Google Places
  The what “to do” and what “not to do” when claiming your Google Places.

• How to Search Engine Optimise (SEO) your Google Places listing.
  How to Search Engine Optimise (SEO) your Google Places listing. Add pictures, YouTube™ videos, get reviews and add coupons.

• Using Google Alerts™ to monitor your competition.
  Using Google Alerts to monitor your competition, manage your online reputation and keep current on news in your industry using Google Alerts. Do this today!

• Does your “call to action” show in various browser sizes?
  Google Labs™ has a free tool to assist you to “see” what your own web site looks like in various browser sizes

• Reputation Management
  Control the “reputation” for your name, company and brand before someone else does!

• Claim your Business Name on Twitter™
  Protect your company, brand and products by claiming them on Twitter. It’s first in “best dressed”.

• No Cost Traffic with Google’s SEO Starter Guide
  Get the guidance you need directly from Google. Use Google’s own Search Engine optimisation Starter Guide to cut through all the hype. This is a 6 part series.

   

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You are an integral part of the web development. All the content of your website is to be supplied by you at the beginning of the project.

Most of the content you will be able to change yourself after the website is established. As a commitment to our clients we offer an additional service whereby we can teach you to maintain your own website thus making you independent from us or other web designers. Of course, we will be here for you, should you want us to maintain your website for you.

Information on your website

Graphics / images and logos

Each website contains a good portion of graphic design.

Included in each package is the setup and customising of the graphic design of the template of the website.

Logo

However, creating a logo for your business is not part of the web package and in many cases you would already have and use your logo for your stationery, email signatures, business cards etc. I can take this logo (need to be supplied in electronic form like a .jpg, .gif, .tiff, .bmp, .pdf, .png) and tweak it to implement it into your website. 

If you do not yet have a logo, we can create one for you. You will need to supply us with the idea of your logo and the colours associated with it. You can use the logo later also in your stationery, signatures and as part of your business card creation. You are entitled to 5 revisions and all the files will be supplied to you for your perusal.

Images & photos on your website

Images can speak a thousand words! So, of course they are important components of each website.

You will need to supply us with the images / photos you want to use on your website. Please make sure that you only use images / photos that are your intellectual property or that are licensed for you to use it. Basically, do not just find one nice image on the web and use it on your website. There are several websites that provide royality free images that you can use.

Remember, our strength is in creating a very personal website for you, capturing and portraying your essence on your website. Using your own material just seems vital in the process.

Videos

Web or YouTube video is a great way to introduce yourself thus making yourself much more approachable to your audience particulary when you are in an industry that relies on personal contact. We can implement any video into your website however we normally do not create them.

Implementing them through YouTube or similar free services adds to the visibility and exposure thus raising effectively your website’s profile with the search engines like Google and Yahoo. Also, visitors tend to spend more time on your site as well.

• Promotional web videos are an exciting internet marketing tool for businesses large and small. Like a traditional TV commercial, a promotional web video will advertise your business’s advantages to potential customers. Unlike traditional TV commercials, promotional web videos can be broadcast directly to your target audience for free through email, search engine marketing and video sharing sites such as YouTube
• Producing a promotional web video doesn’t have to be complex or expensive. With a little bit of planning, you can produce a promotional web video that becomes a priceless marketing tool for your business.
• Videos can express a lot more than words alone.

SEO Keywords, Titles, Descriptions

Part of the package of a website is that we implement a powerful sitemap and link your website to Google webmaster and Google analytics, produce richt snippets for search engine and pings to submit your content.

• Inversion of Control™
• SEO Stats
• Google Analytics & Google Webmaster integration
• Stats and charts
• Search engines metainfo
• Google Indexing Tester™
• Links Analyzer
• Ping search engines
• Mindmap SCK layout
• Sitemap modules
• Htaccess editor

Read more about the powerful SEO we are using

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