Here is a list of high-profile platforms to local directories that allow you to list your website for free (at the time of writing). These websites cover a range of audiences.

You submit your website’s URL, as well as additional information about your business or organization. These sites, in turn, incorporate your info to their data banks, ensuring that your link is there when users are searching your content categories.

In addition to direct display of your content, adding your links to these directories improves your site’s Search Engine Optimization, gradually improving your website’s ranking on search results.

One tip: It might look overwhelming to you to list your website in all of these directories and it surely takes some time to do this. Why not list your website in one or two (our clients are already listed in “Google My Business” and then see how your SEO improves.

Please note that some of these directories are international.

• Google My Business
• Bing Places
• Yellow Pages / Yellow Pages Australia
• eLocal
• Submit Express
• Super Pages
• MapQuest
• EZ Local
• Merchant Circle
• Local.com
• Entire Web
• Manta
• Insider Pages
• Moo-Directory
• SubmitX
• Simply Worthy
• So Much

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A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.

It is hard to determine how relevancy is calculated as the algorithm is often changed, and realistically only Google really knows what it is, but there are ways to improve your chances:

Page content

Content is very relevant to your business and the products and services you offer. Is your content unique? And is it useful and of a high quality? Pictures speak a thousand words but without the ALT description Google does not know what to do with it. Text is what Google can and does scan but careful not to overload it with keywords, you might get penalised.

Content freshness

Is the content fresh and original? Does it touch on a current subject? A website without new content gets stale and Google knows about it.

SSL (Secure Sockets Layer)

is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Google is starting to take this into consideration from the beginning of 2017. You see if a domain has SSL if they have a lock next to the domain name in your browser.

Read more about the use of SSL here

Domain name

Is your brand well known, so people would put your brand name as a search keyword? Then maybe use the brand name over the business name. Or think about what people would search for if they would want your products and services and register a domain name with these keywords. You can have more than just one domain name for the same website.

Register a new domain name

Domain authority

Is the domain linked to from other trustworthy, business-related domains? Are those links gained in a natural way? Does anything look suspicious? Could you partner with other website owners whereby you deliver good quality content with a link to your website mentioned in it. Think about what value you could add to other websites?

Domain age

An older domain might have more trust than newer ones.

Define your keywords

Keyword research should be the starting point of your campaign, so think about what phrases or words will take too long to rank via SEO.

A common mistake when choosing words and phrases is to select generic terms that will never be able to boost your growth. By learning to recognise which words and phrases you need to target you’ll gain an insight into how your customers search for and find your website.

Another error is using three or more keywords per paragraph, which means you run the risk of being accused of ‘keyword stuffing’. There are penalties for this behaviour that could impact where your site appears in search engine results pages.

Measuring results

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Numerous tools are available that allow you to keep tabs on your website, traffic sources and user engagement. The free analytics tool Google Trends, which is used for keyword research, allows you to see what others search for and even plots on a graph how often a term is used over time – pinpointing geographically where most people are searching for a given term.

Other tools such as Google Webmasters are essential for understanding how search engines see your site. It will help website owners and web marketers monitor performance in the Google search index and gather information about search traffic, while offering technical status updates and crawling data.

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Do you need more input to help you make a decision what you would like to do about your SEO (Search Engine Optimisation) for your website. We have compiled a list of articles and video to help you with this.

The following article and videos are produced by AussieWebConversion.com.

• 1st page on Google™ Search Engine Result Page (SERP) Explained
  There are only three ways to get onto the front page of a Google search engine results page (serp) Everything else is BS!

  1. Pay for it
  2. Claim your free listing in Google Places™.
  3. SEO, There are no guarantees

• Google vs Yellow Pages™ – Let your figures do the talking!
  Yellow™ has ruled as a monopoly for decades. Now there is a new kid in town – Google, who is doing it better, faster and cheaper. See the results for yourself.

• Why “claim” your business in Google Places
  The data provided in Google Places is used for Google’s Universal search, Google Maps™, Google Earth™ and Google Mobile™. You must claim your business in Google Places so your business can be found on all of these platforms.

• What to do and what not to do with Google Places
  The what “to do” and what “not to do” when claiming your Google Places.

• How to Search Engine Optimise (SEO) your Google Places listing.
  How to Search Engine Optimise (SEO) your Google Places listing. Add pictures, YouTube™ videos, get reviews and add coupons.

• Using Google Alerts™ to monitor your competition.
  Using Google Alerts to monitor your competition, manage your online reputation and keep current on news in your industry using Google Alerts. Do this today!

• Does your “call to action” show in various browser sizes?
  Google Labs™ has a free tool to assist you to “see” what your own web site looks like in various browser sizes

• Reputation Management
  Control the “reputation” for your name, company and brand before someone else does!

• Claim your Business Name on Twitter™
  Protect your company, brand and products by claiming them on Twitter. It’s first in “best dressed”.

• No Cost Traffic with Google’s SEO Starter Guide
  Get the guidance you need directly from Google. Use Google’s own Search Engine optimisation Starter Guide to cut through all the hype. This is a 6 part series.

   

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SEO is the big word in the internet market today. There is huge advertisement for it. While there is some merit to do the SEO (Search Engine Optimisation), We would like to point out that in order to increase your traffic there are some other tools that might help your business even better (depending on the business you are in).

The website we have built for you has a nice foundation in SEO utilising some great extensions. 

Here are the top 3 traffic sources that drive buyers to your website:

1. Still number 1 would be the in-house mailing list. People who sign up are already interested in your services and / or products. Creating interesting newsletter is an absolute must but it keeps you in touch with your audience. They are most likely to come back to visit your site again. Good mailing list systems have an inbuilt analytic program that allows you to see how many of your users have a) opened the email b) have clicked on a link to your website.
2. Another good way to increase traffic to your website is an affiliate system. Your affiliates really endorse your website and it can generate a nice amount of traffic.
3. Last but not least of course it the search engine listing and ranking of your website, organic searches where people search by keywords are pretty much on top. While creating your articles and saving them, the keywords and description are generated for you. You can then go into METADATA OPTIONS and improve on it if you like.

Of course every website is a little different, for many the social media can be attractive and valuable to get your content into public.

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We are following a simple plan to create your website – click here to read more on the different stages of web design.

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9 out of 10 searches begin online with a search engine …

Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via organic search results from Google, Bing and the other search engines.

Generally, the higher a websites shows on a search engine page, the more visitors and traffic that website will receive.

Search engine optimization, in its simplest form, means thinking about the words or phrases that people might use to find your business and your website, and writing content that includes those words and phrases.

Feeding the right information from your website to the search engines

SEO has become big business and it is not always as successful as one would hope it to be. Fact is that a lot of time and money goes into feeding those search engines the right information in order to grab a higher ranking listing.

Generally, the search engines  look at titles, descriptions, meta tags, image descriptions, linking within the website, links from the outside that feed into your website indicating that your website is of interest to others. They engage comprehensive algorithms to make sure that the information is not just only set up to get a higher listing but the information on your website is actually relevant to what you are portraying.

Website owners often highly desire that their site appears in the top 10 in a search engine search. This is because users are not very likely to look over more than one search engine results page (also known as SERPs). In order to obtain good placement on search results in the various engines, webmasters must optimize their web pages. The process is called search engine optimization. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site (i.e.. How many clicks from the home page are required to access a particular web page?), and the number of web pages that link to a given web page. The Google search engine also uses a concept called page rank.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at considerably more than the sheer volume of votes, or links a page receives: for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages important. Using these and other factors, Google provides its views on pages’ relative importance.

Engaging a powerful helper

On every website we build we install a powerful sitemap extension that allows us the feed the search engines with the information they are looking for. It can be easily customised in the backend of your website. The extension is tied into the Google webmaster (console), Google analytics account of the website.

More about Sitemaps & SEO implementation on your website

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