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Components that help your website to become No. 1 in Google

Google SEO Perth Hills Web Design

Get free traffic from search engines, appear relevant to the people looking for the products and services

A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.

It is hard to determine how relevancy is calculated as the algorithm is often changed, and realistically only Google really knows what it is, but there are ways to improve your chances:

Page content

Content is very relevant to your business and the products and services you offer. Is your content unique? And is it useful and of a high quality? Pictures speak a thousand words but without the ALT description Google does not know what to do with it. Text is what Google can and does scan but careful not to overload it with keywords, you might get penalised.

Content freshness

Is the content fresh and original? Does it touch on a current subject? A website without new content gets stale and Google knows about it.

SSL (Secure Sockets Layer)

is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Google is starting to take this into consideration from the beginning of 2017. You see if a domain has SSL if they have a lock next to the domain name in your browser.

Read more about the use of SSL here

Domain name

Is your brand well known, so people would put your brand name as a search keyword? Then maybe use the brand name over the business name. Or think about what people would search for if they would want your products and services and register a domain name with these keywords. You can have more than just one domain name for the same website.

Register a new domain name

Domain authority

Is the domain linked to from other trustworthy, business-related domains? Are those links gained in a natural way? Does anything look suspicious? Could you partner with other website owners whereby you deliver good quality content with a link to your website mentioned in it. Think about what value you could add to other websites?

Domain age

An older domain might have more trust than newer ones.

Define your keywords

Keyword research should be the starting point of your campaign, so think about what phrases or words will take too long to rank via SEO.

A common mistake when choosing words and phrases is to select generic terms that will never be able to boost your growth. By learning to recognise which words and phrases you need to target you’ll gain an insight into how your customers search for and find your website.

Another error is using three or more keywords per paragraph, which means you run the risk of being accused of ‘keyword stuffing’. There are penalties for this behaviour that could impact where your site appears in search engine results pages.

Measuring results

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Numerous tools are available that allow you to keep tabs on your website, traffic sources and user engagement. The free analytics tool Google Trends, which is used for keyword research, allows you to see what others search for and even plots on a graph how often a term is used over time – pinpointing geographically where most people are searching for a given term.

Other tools such as Google Webmasters are essential for understanding how search engines see your site. It will help website owners and web marketers monitor performance in the Google search index and gather information about search traffic, while offering technical status updates and crawling data.


SEO School

If you would like to learn SEO yourself because you spent a lot of money and time with no real success, here is an online school that guides you through the SEO maze and helps you achieve better and better Google exposure.

With a fair yearly subscription you will be on your way to take things into your own hands and make your investment back over and over.

Join the guys here

Our Update & Maintenance Plans

Our unique service (executed at the end of each month) is helping to keep your Wordpress or Joomla website in their best shape ever, adhering to best practice, defending against hacks, down time, or worse...

See our plans

Update and Maintenance Plans for Joomla and Wordpress Websites

Client Testimonial

Sara White - Scarves Australia

 Petra from World Wide Webstein has designed and created two comprehensive and unique websites for my business consistent with the brief given.

She is a great trainer and teacher and quickly enabled me to become competent and independent with my site.

She is a brilliant problem solver and yet highly creative, so you get the unusual left and right brain talents combined in a single and well-priced package. I would highly recommend Petra to businesses looking to create a website.

Sara White
Scarves Australia

Our greatest joy is watching our clients succeed!

Joomla Content Management System

The Joomla Journey

Joomla! is a free and open-source content management system (CMS) for publishing web content. Over the years Joomla! has won several awards. It is built on a model–view–controller web application framework that can be used independently of the CMS that allows you to build powerful online applications.

Joomla! is one of the most popular website softwares, thanks to its global community of developers and volunteers, who make sure the platform is user friendly, extendable, multilingual, accessible, responsive, search engine optimized and so much more.

Get a quote

Wordpress Content Management System

Wordpressing your way

Wordpress has become over the years one of the popular website creation tools. Originally being primarily a blogging tool the community has helped to expand it to a content management system (CMS) also.

We still would consider WordPress as a tool that has its forte on the blogging side. However a huge community of developers turn it into a very attractive solution for a lot of businesses.

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Shopify E-Commerce Solution

Shopify Web Design Special

If it comes to a stealth e-commerce website Shopify is the one for you. Once setup, it is easy for the owner to update and maintain the website.

It is an one mission control for your business, wherever you go whether it be orders and fulfillment, payments and managing your business.

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Don't know much? Need some advise on what is the best solution for you? Don't be shy, your first consultation is on us!

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