Chidlow, Western Australia +61 400 888 003 Mon-Fri: 9am to 5pm

Why you want to structure your web page through headers? | Step 2

Headers are STILL very important when it comes to SEO best practises.

What / where are headers on a web page?

Your header tags provide structure and context for your article. Each header should give the reader an idea of the information they can glean from the paragraph text that follows below. They help breaking up the text and allow the users to scan over your page more easily in order to find the information they are looking for. An article that’s scannable is 58% more likely to perform better with readers.

formatting content on a web page

If you look at the code of a web page you would find the following header tags:

  1. <h1>The most important tag, describing what the whole page is about, ONLY EVER USE ONE on a page, search engines do penalise you otherwise</h1>
  2.     <h2>A sub section of header 1, you can utilise as many as you need on a page</h2>
  3.         <h3>A sub section of header 2, you can utilise as many as you need on a page</h3>
  4.             <h4>A sub section of header 3, you can utilise as many as you need on a page</h4>
  5.                 <h5>A sub section of header 4, you can utilise as many as you need on a page</h5>
  6.                     <h6>A sub section of header 5, you can utilise as many as you need on a page</h6>

If you are looking at this page above this text, you will discover that H1 tag is "Free Hands On SEO Mini Course", H2 tag is "Why you want to structure your web page through headers? | Step 2", H3 tag is "Headers are still very important when it comes to SEO best practises" and H4 tag is "What are headers on a web page?" just to give you an idea. The rest of the page follows the same principles.

Every editor that you use when you write your page will give you an option to format your text (see image) so that you can structure / order your content of this page.

Include Keywords in your Headers

Google looks at your keywords to gather context for your page which means means it’s worth including keywords in your header tags.

This does not mean you should plaster your keywords all over your headers, your page should be readable first and foremost and have the keywords included naturally.

You’ll note that many of the header tags in this article contain keywords (in this case for this page it is "headers", but not all of them do.

Design for your readers then make tweaks to optimise for Google. Do not sacrifice the user experience!!! Increasingly, SEO professionals are finding that a good UX (User Experience) translates to good SEO.

Optimise your header tags

You might want to help your reader by visually distinguishing between the headers. It helps separate content and make it easier to scan and read. 

However it does not make a difference for your search engine picking up on the context of your page.

Use your subsequent, smaller sub headings wisely to outline different list items because Google uses these headers to create its own bulleted and numbered lists featured snippet results. Google pulls the h3 headers together in the search result and might display it like that:
bulletted list google h3 tags

Headings used on this website:

H1 Heading

H2 First Sub Heading

H3 Further Sub Heading under H2

H4 Further Sub Heading under H3

H5 Further Sub Heading under H4
H6 Further Sub Heading under H5

Be consistent and make your headers compelling to your reader

Treat your headers like a mini-title for the following section of text and keep them short rather than a lengthy block of keyword-rich text. For a good rule of thumb, keep headers about 70 characters or less.

When you first write your web page you might just want to use simple headers to help you create the outline. However, before you publish your page, review the headers and really make them interesting. Remember most readers scan over a web page, so your header needs to be attractive enough for the user to stop scanning and read the content.

If you would like to learn more, make sure you subscribe to our newsletter!

Subscribe

Our Update & Maintenance Plans

Our unique service (executed at the end of each month) is helping to keep your Wordpress or Joomla website in their best shape ever, adhering to best practice, defending against hacks, down time, or worse...

See our plans

Update and Maintenance Plans for Joomla and Wordpress Websites

Client Testimonial

Sara White - Scarves Australia

 Petra from World Wide Webstein has designed and created two comprehensive and unique websites for my business consistent with the brief given.

She is a great trainer and teacher and quickly enabled me to become competent and independent with my site.

She is a brilliant problem solver and yet highly creative, so you get the unusual left and right brain talents combined in a single and well-priced package. I would highly recommend Petra to businesses looking to create a website.

Sara White
Scarves Australia
 
 
+ READ MORE TESTIMONIALS

Our greatest joy is watching our clients succeed!

Joomla Content Management System

The Joomla Journey

Joomla! is a free and open-source content management system (CMS) for publishing web content. Over the years Joomla! has won several awards. It is built on a model–view–controller web application framework that can be used independently of the CMS that allows you to build powerful online applications.

Joomla! is one of the most popular website softwares, thanks to its global community of developers and volunteers, who make sure the platform is user friendly, extendable, multilingual, accessible, responsive, search engine optimized and so much more.

Get a quote

Wordpress Content Management System

Wordpressing your way

Wordpress has become over the years one of the popular website creation tools. Originally being primarily a blogging tool the community has helped to expand it to a content management system (CMS) also.

We still would consider WordPress as a tool that has its forte on the blogging side. However a huge community of developers turn it into a very attractive solution for a lot of businesses.

Get a quote

Shopify E-Commerce Solution

Shopify Web Design Special

If it comes to a stealth e-commerce website Shopify is the one for you. Once setup, it is easy for the owner to update and maintain the website.

It is an one mission control for your business, wherever you go whether it be orders and fulfillment, payments and managing your business.

Get a quote

Don't know much? Need some advise on what is the best solution for you? Don't be shy, your first consultation is on us!

Contact Us Now