Search Engine Optimisation, short called SEO, are strategies and techniques used to increase the amount of visitors to a website sent by Google, Bing, Yahoo and other search engines.
The goal is to feed the search engines the most relevant information of your website so that a visitor has a better chance (high-ranking placement in the search results page of a search engine (SERP)) to find your website when typing in the keywords or questions. Even though it might not seem to be the case anymore, some good old business practices still apply:
There are many ways how you can set yourself up to establish a communication between your website and the search engines.
You will need to install good apps on your website that connect your website to the search engines and prepares your content in a way that search engines understand and use.
When you then write the content for your website, you might want to keep your visitor in mind ... what would be interesting for them to know and learn?
Remember, search engines follow the trend of the user. What a user wants to find through search engines is good quality content, reliable facts and figures and things or ideas that simplify the users life.
For the most exposure of your website on the search engines it is crucial that you supply it with your expertise. Write good quality content articles. Create YouTube videos. Answer questions.
There is a whole industry dedicated to "get your website on the first page of Google". The choice who you might hire is enormous however nobody will take the work of you to grow your website with good quality content.
If you want to be in charge of growing your exposure, here are some guys (Project 24) who have dedicated themselves to educate you and help you along. You can check them out, following this link.
We certainly all agree that if you have a business, you would want to have a website. As I wrote in an earlier post, for me your website is and stays your real estate.
The social media is great when it comes to help you promote your business to a wider public. And there are still a lot of services that you can use for free that will be beneficial to you.
We all agree that a certain exposure to social media is necessary in order to promote your website, services and products.
However, I don't know how much you are aware of the fact that for example Facebook calls now every sentence, every image, and video its own by the sheer fact that you are publishing it on Facebook. You just silently agreed.
Here is a list of high-profile platforms to local directories that allow you to list your website for free (at the time of writing). These websites cover a range of audiences.
You submit your website’s URL, as well as additional information about your business or organization. These sites, in turn, incorporate your info to their data banks, ensuring that your link is there when users are searching your content categories.
Google is always changing the way they rank sites - there are hundreds of updates to their algorithm every year.
But, despite all the changes, Google's #1 recommendation has always been to have an up-to-date, valid XML Sitemap. If you aren't creating a sitemap and maintain it on a regular basis, you could be missing out on rankings - not only for your main website pages, but also for the niche pages that can rank best to bring in long-tail traffic.
Get free traffic from search engines, appear relevant to the people looking for the products and services
A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.
With Google Structured Data Markup
Your website brand is very important to your online success. Take control of your Google search results by adding Google Structured Data Markup to your Joomla! website.
An important part of your website ranking with search engines is that other websites find your content interesting and display a link to your website.
Here you find a list of websites that are happy to exchange a link with you. You can utilise it to your liking.
Do you need more input to help you make a decision what you would like to do about your SEO (Search Engine Optimisation) for your website. We have compiled a list of articles and video to help you with this.
SEO is the big word in the internet market today. There is huge advertisement for it. While there is some merit to do the SEO (Search Engine Optimisation), We would like to point out that in order to increase your traffic there are some other tools that might help your business even better (depending on the business you are in).
9 out of 10 searches begin online with a search engine ...
Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via organic search results from Google, Bing and the other search engines.
Petra from World Wide Webstein has designed and created two comprehensive and unique websites for my business consistent with the brief given.
She is a great trainer and teacher and quickly enabled me to become competent and independent with my site.
She is a brilliant problem solver and yet highly creative, so you get the unusual left and right brain talents combined in a single and well-priced package. I would highly recommend Petra to businesses looking to create a website.
Sara White
Scarves Australia
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