Google is always changing the way they rank sites - there are hundreds of updates to their algorithm every year.
But, despite all the changes, Google's #1 recommendation has always been to have an up-to-date, valid XML Sitemap. If you aren't creating a sitemap and maintain it on a regular basis, you could be missing out on rankings - not only for your main website pages, but also for the niche pages that can rank best to bring in long-tail traffic.
Get free traffic from search engines, appear relevant to the people looking for the products and services
A number-one ranking within Google’s organic search results is valuable because you don’t pay for the resulting clicks. That’s why you need a website that conforms to search engine optimisation (SEO) techniques.
SEO is the big word in the internet market today. There is huge advertisement for it. While there is some merit to do the SEO (Search Engine Optimisation), We would like to point out that in order to increase your traffic there are some other tools that might help your business even better (depending on the business you are in).
9 out of 10 searches begin online with a search engine ...
Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via organic search results from Google, Bing and the other search engines.
Petra has designed and created two comprehensive and unique websites for my business consistent with the brief given. She is a great trainer and teacher and quickly enabled me to become competent and independent with my site. She is a brilliant problem solver and yet highly creative, so you get the unusual left and right brain talents combined in a single and well-priced package. I would highly recommend Petra to businesses looking to create a website.